The social media world is continuously buzzing with new
innovations and branding strategies to make themselves more sort after among
their consumers --eyeing the future market trends--to gain popular social
footing.
Facebook had confirmed its acquisition with +Onavo .And
it has done so keeping in mind the +Smartphones
market and ever developing mobile app market.
Twitter on the other hand had created quite a buzz this
week with its new policies regarding its Direct Message feature.
(For more details refer : http://mashable.com/2013/10/16/twitter-marketing-dm/)
Its motto is to make Twitter more accessible for business
and communication process. Well we have to wait and watch its impact.Well there
was lot of buzz created not a long time ago about Face book’s ad policies and
privacy policies of its users and now it seems people are quickly getting
adapted to it.
I guess +Charles
Darwin theory of evolution is taken very seriously by our generation
--and quite correctly so-- to survive in the ever changing digital and
technical world around us.
Change and evolution is the key to sustain.
Talking about sustaining in the highly competitive market
scenario you don't have to always innovate new things, sometimes you can create
your own success stories by using the existing technologies and resources
wisely.
Creating traffic to your business is the key , it depends
on you how do the Segmenting, Targeting and Positioning.
Well, so evolve Digitally and Socially while keeping the
your Brand values intact.
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