Brand_Geniuses

Today I was reading an article in AdWeek which was about an annual event for brand geniuses and the first 

name I could recall was David Ogilvy.

We all know that Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates and David Ogilvy were the

 visionaries who had changed the face of advertising world.Sometimes I wonder what were the things that 

separate brilliant minds from geniuses.

Is it the way they perceive the world or how differently they perceive it...Or is it they had figured out how to 

connect rather communicate better than the rest of the world.

 Leo Burnett’s philosophy, “when you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”Is it such a simple statement but how easy it to relate to oneself.Don't we all aspire for something and if we could not have it, go for the best alternative.

Some people might say why not always go for the best or be best--- an outstanding achiever can say that or think like it but a normal average (as per the definition of our society) person does not think like that.

At the same time it also have a sense of hope which make the famous quote feel more real to us.

And if we look around us isn't it all come down to how well you can connect and communicate.I mean look at all the successful brands..look at Facebook...there were so many social networking sites at the time Facebook was launched but it stood apart.

Why? Because it was able to connect and communicate its idea to its consumers with simplicity.It is a simple and fun concept which had penetrated in our mind and life and had changed the definition of social media.

And at the same time its ability to understand what can kill it and change accordingly.

Today I again re-read the success stories of  all those mavericks and feeling inspires.And what is most wonderful is that their visions and understanding of media is still relevant . May be the technology had changed but the way to touch people minds and hearts are still all the same.