Innovation:Keep it fresh!!

We humans sometimes can be so greedy and materialistic -- we want more from life and every aspect of it.

It makes me think does that inbuilt program of "wanting more" is the driving force behind innovation and evolution. I think great philosophers and psychologists must have answer it already if not it's a request to the great and genius mind please do so...

Every time I heard of the marketing jargon "blockbuster product" or "product category smasher" I can see something common in them --- fun, simple and useful.

But what happens when that fun, simplicity and usefulness is not so new and fresh anymore. It's started to stale or we have some nagging feeling in our mind, can't it get better, can't we have something more to make our life easier.

  

Corporations, small businesses and start ups around the world are trying to keep up with the ever changing dynamic business scenario. And these businesses do have their own challenges. +Sony  almost came up with +iPod  like products but could not leverage on it due to their own internal issues and   +Apple Inc.  came up with its iPod.

Innovation is not only the key but the presence of culture in an organization to commercialize it which brings revolution and change and thus "Innovation".

Watch this Carl Brass +TEDx  video ....

Happiness is key to business success !!

Well its Monday and after joining your office after a great week long holiday with your family you tend to miss the golden moments of being over-pampered, over-fed , over-slept and totally relaxed.

So I came back home after finishing the piled up piled up work at office and to relax started watching +Tom & Jerry  videos from +YouTube and just after 15 minutes I felt a lot relaxed.

It got me thinking what is it the thing that till today this MGM's studio creation still able to work its magic till today since 1940's. I think it’s just makes you happy and in spite of its comic rivalry plot , it also shows a friendship and genuine care about each other. Sometimes it also shows how they work together to pursue a common goal.

So wrapped in the package of entertainment it also try to educate young minds without getting preachy. 

And I think one of the key reason behind success of marketing whether its digital way or the traditional way is to make people learn something useful and happy.I mean look at successful +Blogger such as +Mashable , +The Verge , +Gizmodo , +TechCrunch , +The Next Web  etc. Each has something interesting but informative as well.

It’s a mix of utility and user orientation which makes any brand successful .And the better you can do it and continuously improve upon it, the better and long lasting will be your customer loyalty.

Social Media a power to recon !!!

The social media world is continuously buzzing with new innovations and branding strategies to make themselves more sort after among their consumers --eyeing the future market trends--to gain popular social footing.

Facebook had confirmed its acquisition with +Onavo .And it has done so keeping in mind the  +Smartphones  market and ever developing mobile app market.

Twitter on the other hand had created quite a buzz this week with its new policies regarding its Direct Message feature.

(For more details refer : http://mashable.com/2013/10/16/twitter-marketing-dm/)

Its motto is to make Twitter more accessible for business and communication process. Well we have to wait and watch its impact.Well there was lot of buzz created not a long time ago about Face book’s ad policies and privacy policies of its users and now it seems people are quickly getting adapted to it.

I guess +Charles Darwin  theory of evolution is taken very seriously by our generation --and quite correctly so-- to survive in the ever changing digital and technical world around us.

Change and evolution is the key to sustain.

Talking about sustaining in the highly competitive market scenario you don't have to always innovate new things, sometimes you can create your own success stories by using the existing technologies and resources wisely.

For example, checkout +NowThis News .It has used +Instagram  features to its advantage.

Creating traffic to your business is the key , it depends on you how do the Segmenting, Targeting and Positioning.

Well, so evolve Digitally and Socially while keeping the your Brand values intact.

Marketers can Optimize the Quantum Way !!!

I always used to listen with awe whenever there were news related to +quamtum phisycs  and +quantum computer  as it  used to talk about the future of computers and how it can impact our lives in the process.

Once upon a time being a science and engineering student I used to read about the concepts of it but if anyone had asked me anything regarding the practical implementation of it in daily lives and day to day use of it--I would have faced a very difficult time explaining it to someone.

But guess what +Google  had come across a +YouTube  video which explains it in a very simple way.

Check out this link :

https://www.youtube.com/watch?feature=player_embedded&v=CMdHDHEuOUE

This video tells us how this can solve the queries of human origin and the existence of life in Universe.

But it also shows +Google  step towards future technology managing +bigdata with help of +NASA .

As a consumer of +Google+ Developers  creations it also shows how as search engine users life can be easier because of Quantum physics but in such a simple way that I envied those science kids who will able to answer and discuss +Physics  so easily in their upcoming science classes after watching this video.

The power of  computer processors and the innovative technologies involving it will dictate the terms of future marketers success marketing their products.But the success will go to the ones who will leverage the technology and simplify the usage of it to the end consumers.

In the day and age of  +DigitalMarketing ,  Content marketing and Marketing automation lets see who will be the next  +Apple.inc  for us-- consumers to take computing experience to a new level.

Innovation in mobility sure will define future of our smart devices

India is in peak of its festive season and festivities are so infectious that even in tough economic times could not stop us in splurging money ..........and definitely it do some good to the economy.

And we get to see marketers in all their glory with their best  +advertisement of brands  coming up with new ideas to sell their products.

Being a marketing student I know about the sale techniques and all ......but still it does not help me to control myself from shopping spree.But being a wise shopper I tried to find out the wholesale dealers shops in city markets to get things in best possible price.

So today while trying to reach my destination of joy--- while trying to navigate the city traffic --- my Smart phone started acting not so smart by showing me battery-zapped smug face of it !!!

At that point I was thinking of an article I read on +Kickstarter  page about +Smartphones  charger without any need of out .

(Check this out in the following link: http://mashable.com/2013/10/10/flamestower/)

But I was lucky enough to get into a bag shop where the owner let me charge my phone so that I can +WhatsApp  pictures of bags to my mom to help me choose a bag of her choice.

And while talking about the smart devices and the ease of use I cannot help but share an article I read in   +DisneyResearchHub  about Tactile Rendering of 3D Features on Touch Surfaces.

I personally feel it will be really cool to have it.

Check the following link:

http://www.disneyresearch.com/project/3d-touch-surfaces/

I think lots of people out their faced similar situations and also have the same wishful thinking as mine to have a solution. So all the technical geniuses out there make it happen as soon as possible.

Geeky Brands: shaping Lives !!

Feeling wonderful!! New job with new responsibilities and roles and faced the first real challenge today. Suddenly I was informed to give a presentation within 3 hours in a topic I know nothing of except the nomenclature in front of my super boss and super seniors team. And as a "starry-eyed" new member of corporate world I am to eager to impress my seniors and super boss with my sparkling diligent self.

But without any expertise and knowledge in  the concerned topic how to dazzle my corporate family members??

Well I blessed +Larry Page, +Sergey Brin ,+Larry Sanger, +Jimmy Wales , +Corry Jansen  and +Corry wagner , +Bill Gates  and +McKinsey & Company   reports with all my heart.

Without them how on earth I had survived and emerge successfully today ( and yes all my corporate family members were damn impressed by me).And coming back home I send a +LinkedIn  invitation to my super boss (which he accepted ).

All these events of today got me thinking these are not some +Louis Vuitton  bags or +GUCCI  watch which screams we are the brands to notice. But they are "The  Brands" we hardly can live without.

+Google , +Wikipedia ,Investopedia  and many others (open source free technologies) had made knowledge a commodity rather than a premium brand and at the same time had made our life luxurious with the ease of use and accessibility they are able to provide. Algorithms like Google Hummingbird are step towards future trends and lifestyle where voice search and generic queries (rather than content based queries) would be preferable by consumers.Because lets face it the future of smart technology is mobile.

Brand_Geniuses

Today I was reading an article in AdWeek which was about an annual event for brand geniuses and the first 

name I could recall was David Ogilvy.

We all know that Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates and David Ogilvy were the

 visionaries who had changed the face of advertising world.Sometimes I wonder what were the things that 

separate brilliant minds from geniuses.

Is it the way they perceive the world or how differently they perceive it...Or is it they had figured out how to 

connect rather communicate better than the rest of the world.

 Leo Burnett’s philosophy, “when you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”Is it such a simple statement but how easy it to relate to oneself.Don't we all aspire for something and if we could not have it, go for the best alternative.

Some people might say why not always go for the best or be best--- an outstanding achiever can say that or think like it but a normal average (as per the definition of our society) person does not think like that.

At the same time it also have a sense of hope which make the famous quote feel more real to us.

And if we look around us isn't it all come down to how well you can connect and communicate.I mean look at all the successful brands..look at Facebook...there were so many social networking sites at the time Facebook was launched but it stood apart.

Why? Because it was able to connect and communicate its idea to its consumers with simplicity.It is a simple and fun concept which had penetrated in our mind and life and had changed the definition of social media.

And at the same time its ability to understand what can kill it and change accordingly.

Today I again re-read the success stories of  all those mavericks and feeling inspires.And what is most wonderful is that their visions and understanding of media is still relevant . May be the technology had changed but the way to touch people minds and hearts are still all the same.