Marketers can Optimize the Quantum Way !!!

I always used to listen with awe whenever there were news related to +quamtum phisycs  and +quantum computer  as it  used to talk about the future of computers and how it can impact our lives in the process.

Once upon a time being a science and engineering student I used to read about the concepts of it but if anyone had asked me anything regarding the practical implementation of it in daily lives and day to day use of it--I would have faced a very difficult time explaining it to someone.

But guess what +Google  had come across a +YouTube  video which explains it in a very simple way.

Check out this link :

https://www.youtube.com/watch?feature=player_embedded&v=CMdHDHEuOUE

This video tells us how this can solve the queries of human origin and the existence of life in Universe.

But it also shows +Google  step towards future technology managing +bigdata with help of +NASA .

As a consumer of +Google+ Developers  creations it also shows how as search engine users life can be easier because of Quantum physics but in such a simple way that I envied those science kids who will able to answer and discuss +Physics  so easily in their upcoming science classes after watching this video.

The power of  computer processors and the innovative technologies involving it will dictate the terms of future marketers success marketing their products.But the success will go to the ones who will leverage the technology and simplify the usage of it to the end consumers.

In the day and age of  +DigitalMarketing ,  Content marketing and Marketing automation lets see who will be the next  +Apple.inc  for us-- consumers to take computing experience to a new level.

Segmenting Targeting Positioning the Digital Way !!!

A Bengali always searches for a taste of Bengal during Durga Puja if he or she is unfortunate to stay away from Kolkata during Puja and obviously I am one of them for past 3 years. I like so many other Bengalis living outside Kolkata look for a Bengali Puja Association and visit there. (And yes we Bengalis always manage to create a cultural community in whichever part of the world we go).

And there we find the foods and other commodities very much going with the theme of festivities and we sometimes pay for overly priced goods very happily. I guess all the festive time, irrespective of any culture and religion is the best examples to observe segmenting targeting and positioning of products.

It’s  all about when a consumer want something provide it with the way he/she likes it and it will automatically create the correct touch points for marketers.

The coming time will be vastly impacted by +DigitalMarketing as it is redefining the product placement or rather the ubiquitous presence of products. The power is shifting towards consumers and the demand of "Personalization" and "Simplification" of acquiring products.

+Amazon.com , +eBay , +PayPal  had shown us the way and it will only get better few years ago for us -- consumers.

Few years ago +Android  was a unknown name but it had redefined the apps usage for +Smartphones generation.

Soon terms like +Augmented Reality , +SmartShopping  cart, and the likes of mobile loyalty apps such as +Ibotta ,  +JifitiGifts  and +shopkick  concept will be very common.

Life is certainly getting easier for consumers if you can handle the amount of alternatives you can get nowadays and harder for marketers to keep up the pace of rapidly changing technology.

Social Media

Nowadays we read a lot about amazing power of social media as a marketing tool. Every top brands have their social media accounts in social networking sites.

Social networking sites have changed our lifestyle and all the big brands are using it proactively to leverage the riding tides of it. It has become a platform to a sophisticated networks of connection.

And according to my understanding social media  is going through its growth phase of its Life Cycle . For example there are only 74 million internet users in India (as a developing nation it has huge potential of internet users growth).

Through out the 2000's , present and near future social media will witness growth and continue to become integral part of our life (more and more).

But is the future of it lies in another new Facebook or new Twitter. I don't think so.

Energy will be the key to it.

Devices which can provide power supply to numerous wireless devices we are using nowadays .

The screen of the devices we use to communicate and connect are increasing.

It started with Laptops, tablets, mobile smartphones, smart watches and many more to come in next few years.

Energy is the key to future technology. With time there will be various innovative devices and evolution of devices screen space but the main key is to source those devices with sustaining power sources.

Any organization which can optimize not will be able to establish itself as the forerunner in the market, but also will be able to brand itself for what its worth