Taking Marketing to DNA level !!!

We all had heard about  +BigData Planet  and the importance of big data in businesses and how vastly it cam impact our socio-economic system.

But today I came across a really cool idea of "Marketing to the Big Data inside us"

(Check out this source: http://www.technologyreview.com/news/514396/marketing-to-the-big-data-inside-us/)

I mean I really feel that it is cool to take marketing in such a micro level to our very own Deoxyribonucleic acid --our  DNA to be precise.

+Paul Saarinen  and Scoot Fahrenkrug are the founding members of  Miinome Inc, a Minneapolis based start-up.It claims to be the first "member controlled human genetic marketplace"

The concept they want to sell is very similar how marketers use Twitter and Facebook to get personal data and use it for product placement for consumers.so Miinome Inc. will provide the DNA based data so marketers have better understanding og consumers purchasing preferences.

This DNA data based marketing concept is taking it to the next level.

If it can be implemented successfully and Miinome Inc. manage to find takers who can implement it ...I for sure will keep an eye from now on regarding its development.

Certainly an interesting space to watch out for!!

Different facets of Social Media !!

In each of our lives we have different roles to play.

Our family roles and responsibilities. Professional achievements and identity , social persona , so on and so forth.

and if we believe our life is an extension of our persona then Social Media today in digital world had certainly able to achieve it.even though there i s a possibility that our Social Media profile  not necessarily reflect our true selves but it certainly let us portray ourselves as the way we want to be perceived.

And the funny thing is that whatever we do we cannot totally control what the other person will eventually think of us.

+Facebook Login  had popularize the trend of ones presence in social media but now there are several social media platforms which actually reflects the diversity of Social Media and our online identities we try to create with each one of them.

Twitter had started as a micro blogging site to share braking news, updates and one's viewpoints on current events.

+Tumblr  another micro blogging platform for multimedia and +Instagram a platform to share visuals and the best part is that anyone and everyone can be a part of it. You don't have to be an expert.

And the end of the we all human beings search for our identity and digital media is providing each of us the opportunity to do it. Its up to us how we use it and for what cause. as long as we don't superimpose our real identity with the virtyal one.

Social Media a power to recon !!!

The social media world is continuously buzzing with new innovations and branding strategies to make themselves more sort after among their consumers --eyeing the future market trends--to gain popular social footing.

Facebook had confirmed its acquisition with +Onavo .And it has done so keeping in mind the  +Smartphones  market and ever developing mobile app market.

Twitter on the other hand had created quite a buzz this week with its new policies regarding its Direct Message feature.

(For more details refer : http://mashable.com/2013/10/16/twitter-marketing-dm/)

Its motto is to make Twitter more accessible for business and communication process. Well we have to wait and watch its impact.Well there was lot of buzz created not a long time ago about Face book’s ad policies and privacy policies of its users and now it seems people are quickly getting adapted to it.

I guess +Charles Darwin  theory of evolution is taken very seriously by our generation --and quite correctly so-- to survive in the ever changing digital and technical world around us.

Change and evolution is the key to sustain.

Talking about sustaining in the highly competitive market scenario you don't have to always innovate new things, sometimes you can create your own success stories by using the existing technologies and resources wisely.

For example, checkout +NowThis News .It has used +Instagram  features to its advantage.

Creating traffic to your business is the key , it depends on you how do the Segmenting, Targeting and Positioning.

Well, so evolve Digitally and Socially while keeping the your Brand values intact.

Social Media

Nowadays we read a lot about amazing power of social media as a marketing tool. Every top brands have their social media accounts in social networking sites.

Social networking sites have changed our lifestyle and all the big brands are using it proactively to leverage the riding tides of it. It has become a platform to a sophisticated networks of connection.

And according to my understanding social media  is going through its growth phase of its Life Cycle . For example there are only 74 million internet users in India (as a developing nation it has huge potential of internet users growth).

Through out the 2000's , present and near future social media will witness growth and continue to become integral part of our life (more and more).

But is the future of it lies in another new Facebook or new Twitter. I don't think so.

Energy will be the key to it.

Devices which can provide power supply to numerous wireless devices we are using nowadays .

The screen of the devices we use to communicate and connect are increasing.

It started with Laptops, tablets, mobile smartphones, smart watches and many more to come in next few years.

Energy is the key to future technology. With time there will be various innovative devices and evolution of devices screen space but the main key is to source those devices with sustaining power sources.

Any organization which can optimize not will be able to establish itself as the forerunner in the market, but also will be able to brand itself for what its worth