We all had heard about +BigData Planet and the importance of big data in businesses and how vastly it cam impact our socio-economic system.
But today I came across a really cool idea of "Marketing to the Big Data inside us"
(Check out this source: http://www.technologyreview.com/news/514396/marketing-to-the-big-data-inside-us/)
I mean I really feel that it is cool to take marketing in such a micro level to our very own Deoxyribonucleic acid --our DNA to be precise.
+Paul Saarinen and Scoot Fahrenkrug are the founding members of Miinome Inc, a Minneapolis based start-up.It claims to be the first "member controlled human genetic marketplace"
The concept they want to sell is very similar how marketers use Twitter and Facebook to get personal data and use it for product placement for consumers.so Miinome Inc. will provide the DNA based data so marketers have better understanding og consumers purchasing preferences.
This DNA data based marketing concept is taking it to the next level.
If it can be implemented successfully and Miinome Inc. manage to find takers who can implement it ...I for sure will keep an eye from now on regarding its development.
Certainly an interesting space to watch out for!!
But today I came across a really cool idea of "Marketing to the Big Data inside us"
(Check out this source: http://www.technologyreview.com/news/514396/marketing-to-the-big-data-inside-us/)
I mean I really feel that it is cool to take marketing in such a micro level to our very own Deoxyribonucleic acid --our DNA to be precise.
+Paul Saarinen and Scoot Fahrenkrug are the founding members of Miinome Inc, a Minneapolis based start-up.It claims to be the first "member controlled human genetic marketplace"
The concept they want to sell is very similar how marketers use Twitter and Facebook to get personal data and use it for product placement for consumers.so Miinome Inc. will provide the DNA based data so marketers have better understanding og consumers purchasing preferences.
This DNA data based marketing concept is taking it to the next level.
If it can be implemented successfully and Miinome Inc. manage to find takers who can implement it ...I for sure will keep an eye from now on regarding its development.
Certainly an interesting space to watch out for!!
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