Need analytic's to wear it !!!

Analytics , a powerful word in today's time and age or maybe going to be the most powerful word in near future.

And with the advent of +bigdata it has become all the more relevant in today's day and scenario. And or age is experiencing the rise of data savvy companies.

I mean you can imagine roughly 90 % of world's existing data in 2012 were created in past 2 years!!!

And with advent of more and more smart devices and digital media's continuous evolution data is not merely generated from conventional sources of accounting, finance and official government records, it had gone beyond that.And it will keep on growing.

And if you see around the way technology is evolving with ever changing lifestyle or we can rather say to change the lifestyle.

Just following through the recent events we can understand ...like +Under Armour has signed a deal worth $150 million with +MapMyFitness so that 20 millions of their registered user can track their fitness.

By referring to this link we can see the boom of wearable technologies in the market http://bit.ly/HVt3Ay

And all these developments is going to generate huge amount of data.

Also check out this  +YouTube  video  which talks about how tech giants like +Google and social media organizations like +Facebook Login  able to manage their data and how +Hadoop  worked as a game changer.......

Taking Marketing to DNA level !!!

We all had heard about  +BigData Planet  and the importance of big data in businesses and how vastly it cam impact our socio-economic system.

But today I came across a really cool idea of "Marketing to the Big Data inside us"

(Check out this source: http://www.technologyreview.com/news/514396/marketing-to-the-big-data-inside-us/)

I mean I really feel that it is cool to take marketing in such a micro level to our very own Deoxyribonucleic acid --our  DNA to be precise.

+Paul Saarinen  and Scoot Fahrenkrug are the founding members of  Miinome Inc, a Minneapolis based start-up.It claims to be the first "member controlled human genetic marketplace"

The concept they want to sell is very similar how marketers use Twitter and Facebook to get personal data and use it for product placement for consumers.so Miinome Inc. will provide the DNA based data so marketers have better understanding og consumers purchasing preferences.

This DNA data based marketing concept is taking it to the next level.

If it can be implemented successfully and Miinome Inc. manage to find takers who can implement it ...I for sure will keep an eye from now on regarding its development.

Certainly an interesting space to watch out for!!

Leaving people to want for more !!!

I still remember the day 5 years ago when I started my reading my first e-book version of +Gone With the Wind and I sat entire day in front of my computer and finished the book.Whoever had read this classic book have sensed an ambiguity and with prayer of romance lovers for the union of  Rhett and Scarlett. And the loyal fans of the book had wished for a sequel which never came up during the lifetime of author Margaret Mitchell. The official sequel "Scarlett" got published 73 years post of Gone with the Wind by another author named Alexandra Ripley.

From that day I had read books with happy ending and filled my memory drive with more than 1 GB of romance novels written by various authors. It had become an obsession for me.

Keeping my obsessive behaviour pattern with romance novels aside…..now if I look at basics of Marketing 101 techniques. Isn't the key to success to leave your consumers wanting for more?

I mean look around the simple examples of movies which are most likely to come up with sequels, daily soaps or serials of TVs and how can I not take name of +Appleinc 

The key is to figure out where to stop selling, not overdoing or under selling it. Have the correct mix and leave consumers wanting for more.

And given the +bigdata  entering its new phase of  Analytics 3.0 its not much of a challenge for companies investing their time in Data Collection, Data Segmentation and Data Conversion.

 (Check the link to read more details: http://iianalytics.com/a3/ )

Marketers can Optimize the Quantum Way !!!

I always used to listen with awe whenever there were news related to +quamtum phisycs  and +quantum computer  as it  used to talk about the future of computers and how it can impact our lives in the process.

Once upon a time being a science and engineering student I used to read about the concepts of it but if anyone had asked me anything regarding the practical implementation of it in daily lives and day to day use of it--I would have faced a very difficult time explaining it to someone.

But guess what +Google  had come across a +YouTube  video which explains it in a very simple way.

Check out this link :

https://www.youtube.com/watch?feature=player_embedded&v=CMdHDHEuOUE

This video tells us how this can solve the queries of human origin and the existence of life in Universe.

But it also shows +Google  step towards future technology managing +bigdata with help of +NASA .

As a consumer of +Google+ Developers  creations it also shows how as search engine users life can be easier because of Quantum physics but in such a simple way that I envied those science kids who will able to answer and discuss +Physics  so easily in their upcoming science classes after watching this video.

The power of  computer processors and the innovative technologies involving it will dictate the terms of future marketers success marketing their products.But the success will go to the ones who will leverage the technology and simplify the usage of it to the end consumers.

In the day and age of  +DigitalMarketing ,  Content marketing and Marketing automation lets see who will be the next  +Apple.inc  for us-- consumers to take computing experience to a new level.