Need analytic's to wear it !!!

Analytics , a powerful word in today's time and age or maybe going to be the most powerful word in near future.

And with the advent of +bigdata it has become all the more relevant in today's day and scenario. And or age is experiencing the rise of data savvy companies.

I mean you can imagine roughly 90 % of world's existing data in 2012 were created in past 2 years!!!

And with advent of more and more smart devices and digital media's continuous evolution data is not merely generated from conventional sources of accounting, finance and official government records, it had gone beyond that.And it will keep on growing.

And if you see around the way technology is evolving with ever changing lifestyle or we can rather say to change the lifestyle.

Just following through the recent events we can understand ...like +Under Armour has signed a deal worth $150 million with +MapMyFitness so that 20 millions of their registered user can track their fitness.

By referring to this link we can see the boom of wearable technologies in the market http://bit.ly/HVt3Ay

And all these developments is going to generate huge amount of data.

Also check out this  +YouTube  video  which talks about how tech giants like +Google and social media organizations like +Facebook Login  able to manage their data and how +Hadoop  worked as a game changer.......

Taking Marketing to DNA level !!!

We all had heard about  +BigData Planet  and the importance of big data in businesses and how vastly it cam impact our socio-economic system.

But today I came across a really cool idea of "Marketing to the Big Data inside us"

(Check out this source: http://www.technologyreview.com/news/514396/marketing-to-the-big-data-inside-us/)

I mean I really feel that it is cool to take marketing in such a micro level to our very own Deoxyribonucleic acid --our  DNA to be precise.

+Paul Saarinen  and Scoot Fahrenkrug are the founding members of  Miinome Inc, a Minneapolis based start-up.It claims to be the first "member controlled human genetic marketplace"

The concept they want to sell is very similar how marketers use Twitter and Facebook to get personal data and use it for product placement for consumers.so Miinome Inc. will provide the DNA based data so marketers have better understanding og consumers purchasing preferences.

This DNA data based marketing concept is taking it to the next level.

If it can be implemented successfully and Miinome Inc. manage to find takers who can implement it ...I for sure will keep an eye from now on regarding its development.

Certainly an interesting space to watch out for!!

Awesomeness of Digital Media !!!

As a part of my daily habit I was checking out digital media news and came across some cool articles , one of it says how +Google is trying to come up with uProxy Peer to Peer Internet Gateway which can solve the problem for people who cannot access it due political and legislative issues.

I mean if this project of Google is successfully launched it will be like personalized VPN-Virtualized  Private Network.But the important thing to notice will be how Google can monitor the security and chances of misuse of this setup.

And while going through some cool social media info graphics I came across two videos about the recent developments of social media and both of them gives the same message just take a look at it.

https://www.youtube.com/watch?v=Slb5x5fixk4

This one gives its message with help of Cool Video Info graphics.

                                          http://www.youtube.com/watch?v=dhdC6rKUioE

Different facets of Social Media !!

In each of our lives we have different roles to play.

Our family roles and responsibilities. Professional achievements and identity , social persona , so on and so forth.

and if we believe our life is an extension of our persona then Social Media today in digital world had certainly able to achieve it.even though there i s a possibility that our Social Media profile  not necessarily reflect our true selves but it certainly let us portray ourselves as the way we want to be perceived.

And the funny thing is that whatever we do we cannot totally control what the other person will eventually think of us.

+Facebook Login  had popularize the trend of ones presence in social media but now there are several social media platforms which actually reflects the diversity of Social Media and our online identities we try to create with each one of them.

Twitter had started as a micro blogging site to share braking news, updates and one's viewpoints on current events.

+Tumblr  another micro blogging platform for multimedia and +Instagram a platform to share visuals and the best part is that anyone and everyone can be a part of it. You don't have to be an expert.

And the end of the we all human beings search for our identity and digital media is providing each of us the opportunity to do it. Its up to us how we use it and for what cause. as long as we don't superimpose our real identity with the virtyal one.

Social Media a power to recon !!!

The social media world is continuously buzzing with new innovations and branding strategies to make themselves more sort after among their consumers --eyeing the future market trends--to gain popular social footing.

Facebook had confirmed its acquisition with +Onavo .And it has done so keeping in mind the  +Smartphones  market and ever developing mobile app market.

Twitter on the other hand had created quite a buzz this week with its new policies regarding its Direct Message feature.

(For more details refer : http://mashable.com/2013/10/16/twitter-marketing-dm/)

Its motto is to make Twitter more accessible for business and communication process. Well we have to wait and watch its impact.Well there was lot of buzz created not a long time ago about Face book’s ad policies and privacy policies of its users and now it seems people are quickly getting adapted to it.

I guess +Charles Darwin  theory of evolution is taken very seriously by our generation --and quite correctly so-- to survive in the ever changing digital and technical world around us.

Change and evolution is the key to sustain.

Talking about sustaining in the highly competitive market scenario you don't have to always innovate new things, sometimes you can create your own success stories by using the existing technologies and resources wisely.

For example, checkout +NowThis News .It has used +Instagram  features to its advantage.

Creating traffic to your business is the key , it depends on you how do the Segmenting, Targeting and Positioning.

Well, so evolve Digitally and Socially while keeping the your Brand values intact.

Technology is changing and it is changing digitally fast !!

As any other normal day I logged into my +Facebook Login  page and first thing that came to my mind is...Haah I am one of those 699 million people who are daily active on Facebook users among the the humble Facebook population of 1.26 billion.

And with estimated 937 million +Smartphones to be shipped in 2013 , how many more will have increment Facebook and the other Social media giants will witness.

For example our Social media professional networking site +LinkedIn  have 238 million users and more or less 27 % of them visit by mobile. 

While thanking Tech Gods for innovation of mobile devices  I was trying to place a simple wall clock after changing its battery.I had a wishful thinking , I wish I have portable smart Touchscreen surface which I can attach to wall or a window whenever I feel like. I mean how cool will it be to have a folding all-in-one integrated smart touchscreen surface which you can put on any surface !!!

And if it happens the way businesses can monetize is incredibly mind boggling. 

 Digital world and the rules of business is ever changing but as the time is going by its is becoming faster and the companies have to keep their pace with it. If it is not the case then why 40 % of the companies which were at the top of +Fortune Magazine  500 in 200 were no longer there in 2010.

So brands out their had to increase their efforts because it is highly likely in coming times for brands to get replaced. Before we used to have devices we keep in one place, now its mobile and its very fast moving towards wearables and maybe in near future towards drivables, flyables or scannables!!!

Social Media

Nowadays we read a lot about amazing power of social media as a marketing tool. Every top brands have their social media accounts in social networking sites.

Social networking sites have changed our lifestyle and all the big brands are using it proactively to leverage the riding tides of it. It has become a platform to a sophisticated networks of connection.

And according to my understanding social media  is going through its growth phase of its Life Cycle . For example there are only 74 million internet users in India (as a developing nation it has huge potential of internet users growth).

Through out the 2000's , present and near future social media will witness growth and continue to become integral part of our life (more and more).

But is the future of it lies in another new Facebook or new Twitter. I don't think so.

Energy will be the key to it.

Devices which can provide power supply to numerous wireless devices we are using nowadays .

The screen of the devices we use to communicate and connect are increasing.

It started with Laptops, tablets, mobile smartphones, smart watches and many more to come in next few years.

Energy is the key to future technology. With time there will be various innovative devices and evolution of devices screen space but the main key is to source those devices with sustaining power sources.

Any organization which can optimize not will be able to establish itself as the forerunner in the market, but also will be able to brand itself for what its worth

Brand_Geniuses

Today I was reading an article in AdWeek which was about an annual event for brand geniuses and the first 

name I could recall was David Ogilvy.

We all know that Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates and David Ogilvy were the

 visionaries who had changed the face of advertising world.Sometimes I wonder what were the things that 

separate brilliant minds from geniuses.

Is it the way they perceive the world or how differently they perceive it...Or is it they had figured out how to 

connect rather communicate better than the rest of the world.

 Leo Burnett’s philosophy, “when you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”Is it such a simple statement but how easy it to relate to oneself.Don't we all aspire for something and if we could not have it, go for the best alternative.

Some people might say why not always go for the best or be best--- an outstanding achiever can say that or think like it but a normal average (as per the definition of our society) person does not think like that.

At the same time it also have a sense of hope which make the famous quote feel more real to us.

And if we look around us isn't it all come down to how well you can connect and communicate.I mean look at all the successful brands..look at Facebook...there were so many social networking sites at the time Facebook was launched but it stood apart.

Why? Because it was able to connect and communicate its idea to its consumers with simplicity.It is a simple and fun concept which had penetrated in our mind and life and had changed the definition of social media.

And at the same time its ability to understand what can kill it and change accordingly.

Today I again re-read the success stories of  all those mavericks and feeling inspires.And what is most wonderful is that their visions and understanding of media is still relevant . May be the technology had changed but the way to touch people minds and hearts are still all the same.