It's good to be crazy !!

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do." - Steve Jobs

Above lines are immortalized by the "Think Different" Campaign. And, it's a line I read all the time whenever I am unsure about things. You should watch the video +Steve Jobs where he was introducing the "Think Different" campaign and his mastery in connecting to audience and at the same time communicating the brand "  +Appleinc ".

“Customers must recognize that you stand for something.” Howard Schultz, Starbucks

Starbucks had change gave a new experience to drinking coffee.There were thousands of coffee shops before it and more will come,  but what makes  +Starbucks Coffee what is it today. Schultz was struck by the romance of coffee and it used Arabica beans rather than commonly used Robusta beans.Like any organization it had faced tough times but they had always kept their souls intact. Passion for coffee. That mattered and how...it's for the world to see.

“A brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon.com

And  +Amazon  had make sure it will make all brands come to your room with leveraging technology and customer experience.It's a pioneer in the field of -commerce and provided such a good service that it automatically created entry barriers for competitors.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

+Albert Einstein  a scientific genius but his statement above can explain any innovation, marketing strategies and creative thinking.

I should end this blog with this video of "Think Different' campaign.

Innovation:Keep it fresh!!

We humans sometimes can be so greedy and materialistic -- we want more from life and every aspect of it.

It makes me think does that inbuilt program of "wanting more" is the driving force behind innovation and evolution. I think great philosophers and psychologists must have answer it already if not it's a request to the great and genius mind please do so...

Every time I heard of the marketing jargon "blockbuster product" or "product category smasher" I can see something common in them --- fun, simple and useful.

But what happens when that fun, simplicity and usefulness is not so new and fresh anymore. It's started to stale or we have some nagging feeling in our mind, can't it get better, can't we have something more to make our life easier.

  

Corporations, small businesses and start ups around the world are trying to keep up with the ever changing dynamic business scenario. And these businesses do have their own challenges. +Sony  almost came up with +iPod  like products but could not leverage on it due to their own internal issues and   +Apple Inc.  came up with its iPod.

Innovation is not only the key but the presence of culture in an organization to commercialize it which brings revolution and change and thus "Innovation".

Watch this Carl Brass +TEDx  video ....

Marketing: The Google Way !!

Whenever I think of +Google the words that come to my mind are -- Smart, Futuristic, visionary, user friendly and dare devil.

I mean I will start with how we have been spoiled by Google. Need any information, go to a search engine name Google.The time when it was launched unlike it's peers it had kept it's search engine page simple and without any irrelevant distractions.

In online media customers are directly coming up for answers to you, only you don't have a representative to attain the customer but your search engine which should help customer to find easily what he or she is requiring and bingo!! You won the "0" moment of truth for your customer.

It had services like +Gmail , an email service with a a certain amount of free storage (and I dare say that its more than enough) and which is automatically sorting out your emails as Primary, Social and Promotions.

According to my understanding the reason behind success of Google remains in its understanding its customer need and providing it in a simple way and at the same time in due course of time make us realize that we need Google.And it had a collaborative approach , since it provides platform for other individuals or business to grow.

Google use pay-per-click methods for primary revenue generation for itself, so we are getting information or data we need, Google is getting money from advertisers and I am not spending a single penny.

For example: +YouTube  it had given opportunities to so many entrepreneurs to promote their work through it.If you are a huge or small organization you feel the need to have your presence felt via using Google as a platform to promote your business.

I mean this organization is really covering up almost all its bases. Think of its  +Android  the free OS platform which had revolutionize developers approach.Or, think of it's  +Nexus in its device ventures and while saying how can I forget +Google Glass .

Google Glass Project covers all the ultar-geek requirements--> starting from +Augmented Reality , Optical head-mounted Display (OHMD), +Wearable Technology - Augmented Reality , Wearable computer.

( For more details on Google Glass refer this site : http://www.informationweek.com/mobility/smart-phones/google-project-glass-gets-venture-fundin/240152769)


I mean think of any marketing strategies and you can relate Google is using majority of it in its products.

A major platform company trying its level best to com up with apps and technology which you can describe consumer friendly.

Than you Google for making our generation life easier.

A video which gives you all an overview how Google can make business successful :

Link:  https://www.youtube.com/watch?v=YkZLQ01qiak

Simple Understanding of Human Psychology:Is it the key to business success?

In my previous post I expressed my viewpoints and believes about creativity. 

Sometimes creativity is known as innovation or breakthrough technology or some cool scientific discovery.But how creativity or innovation become the survival of the fittest for businesses.

Take the case of  Victor Fernandes director of  +Natura Cosmeticos , he thinks that you can behold success by trying to innovate keeping in mind about the well being experiences. Ans similar was the thought of  +Steve Jobs , that you have to give people  experience which they have not witnessed before-- a need no one realized before.

It's all come down to small inventions, an attempt to make people's life better and make it more efficient.

Some key to creativity and innovation I read from a  +Forbes article talks about the following.

 Observing--> Its very important to know what is happening around you. The understanding of what people want or need.

Questioning --> It's the key for inquisitive minds and discovering the unknown an the wonderful !!

 Experimenting --> The mantra of success  lies with experimenting, may be it will lead to failure but its also leads to success. For reference -->  +Thomas Alva Edison 

Networking --> One of the most powerful marketing tactic to accelerate and sustain success

 

Associational Thinking --> Well this one deals with the capability of drawing connection among question, problem or ideas from diversified fields

Happiness is key to business success !!

Well its Monday and after joining your office after a great week long holiday with your family you tend to miss the golden moments of being over-pampered, over-fed , over-slept and totally relaxed.

So I came back home after finishing the piled up piled up work at office and to relax started watching +Tom & Jerry  videos from +YouTube and just after 15 minutes I felt a lot relaxed.

It got me thinking what is it the thing that till today this MGM's studio creation still able to work its magic till today since 1940's. I think it’s just makes you happy and in spite of its comic rivalry plot , it also shows a friendship and genuine care about each other. Sometimes it also shows how they work together to pursue a common goal.

So wrapped in the package of entertainment it also try to educate young minds without getting preachy. 

And I think one of the key reason behind success of marketing whether its digital way or the traditional way is to make people learn something useful and happy.I mean look at successful +Blogger such as +Mashable , +The Verge , +Gizmodo , +TechCrunch , +The Next Web  etc. Each has something interesting but informative as well.

It’s a mix of utility and user orientation which makes any brand successful .And the better you can do it and continuously improve upon it, the better and long lasting will be your customer loyalty.

Technology is changing and it is changing digitally fast !!

As any other normal day I logged into my +Facebook Login  page and first thing that came to my mind is...Haah I am one of those 699 million people who are daily active on Facebook users among the the humble Facebook population of 1.26 billion.

And with estimated 937 million +Smartphones to be shipped in 2013 , how many more will have increment Facebook and the other Social media giants will witness.

For example our Social media professional networking site +LinkedIn  have 238 million users and more or less 27 % of them visit by mobile. 

While thanking Tech Gods for innovation of mobile devices  I was trying to place a simple wall clock after changing its battery.I had a wishful thinking , I wish I have portable smart Touchscreen surface which I can attach to wall or a window whenever I feel like. I mean how cool will it be to have a folding all-in-one integrated smart touchscreen surface which you can put on any surface !!!

And if it happens the way businesses can monetize is incredibly mind boggling. 

 Digital world and the rules of business is ever changing but as the time is going by its is becoming faster and the companies have to keep their pace with it. If it is not the case then why 40 % of the companies which were at the top of +Fortune Magazine  500 in 200 were no longer there in 2010.

So brands out their had to increase their efforts because it is highly likely in coming times for brands to get replaced. Before we used to have devices we keep in one place, now its mobile and its very fast moving towards wearables and maybe in near future towards drivables, flyables or scannables!!!