Manufacture the brand as you like it!!!

What is inspiration? What is creativity? And what are all talks and suggestions about getting connected to people rather than only communicating?

And also those marketing jargons of integrating your business with long term business strategies.

All these and then it is followed up by marketing them wrapped up with branding strategies that comprises all the channels of reaching out to people, and nowadays for sure those channels will include the digital media and online space into it.

Is it just about necessity to be present at a place where your competitor is there or rather reaching to a place before competitor reached there?? Or is it more important to get inspired and be innovative enough to come up brand new product sub-categories which will automatically lead you to get place in the dynamic competitive market.

  

An organization which is coming up in my mind is  +Audi Deutschland , more than just a car it’s a lifestyle brand. And like so many other successful lifestyle brand Audi markets its usability rather than the product itself.

I mean how many organizations are there who can claim that they get inspired from an eye of an insect!!! And inspires enough to go ahead with it and invest substantial R&D to make it happen. Then communicate the message in a limited period of time of Digital age and space how they are converting the biological evolution of an insect aye and into usable mechanics through superior German engineering….and providing an experience for consumer never before.

(Refer to this link to see the awesomeness of Audi http://www.rethinkeverythingblog.com/marketing-smack-down-by-audi-for-2013-sb-storytelling-awesomeness/)

It’s all the tricks lies in the simplicity you can bring to consumers life and make it simple. Why not?

Just think of how related the thought process of a leading premium car manufacture and a Hardware Device company , known popularly as  +Appleinc  can be..

“That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.”

 Steve Jobs

Data and Design:Revolution of present and future !!

I made a presentation today in front of my team and all went well and two of my C level executives complemented my presentation by saying you have made look numbers interesting.I actually used +Infographics  for the presentation.

It make me think that I used significant data but also infographics to make it look interesting.So the question which came to my mind is, which impressed my peers the data or the way I presented the data??

Data and design are both complementary according to  me if you ask but sometimes each of them individually also make significant impact.

Take the best example in hand +Google  and  +Apple Inc. .Two tech giants of our time and both of them have revolutionized the tech-scenario of our time and age.

On surface both of them may look similar type of organizations but essentially they are polar opposite. With Apple relying on design and Google worshiping data as their individual building blocks respectively.

Any +Apple iFans  will vouch for its superior design .... Apple products are  synonymous to great design. Whereas Google's every products based on meticulous research of data and that is the differentiating factor for them to it's competitor.Data is truly king of them!

But its hard to tell which is more useful, you just have to come up with the correct mix.Or may be in future +Steve Wozniak (Refer source : http://mashable.com/2013/11/03/steve-wozniak-apple-should-work-with-google-samsung/)wishful thinking of Apple and Google coming together may create a big bang impact.I guess time will tell!!!

+Steve Jobs  and Apple employees expressing their viewpoints on design...

 +Larry Page's inspiring speech on how dare to take risk and data/information resulted in Google's success...

Change is vision or your vision should change !!!

What lies in future none of us know.What will change or how it will change............... but when you look back and think how much had changed and how you are different from before--It's amazing!!

Before +Bill Gates no one in "The silicon Valley" really thought about software, he was the first to really make us understand the meaning of a software company.

And the +Steve Jobs showed computers can be personal and it can be used in a way you like it, rather than being used only by people of Technical company.

And the core to every great innovation lies how you can just envision it..may be crazy it may sound today , but tomorrow it can  be possible.

I know I sound completely old , philosophical and boring but I feel nostalgic that how much technology had advanced in the last decade and more and more all the exclusive technology for multi billion companies and Government experiment becomes available to common people more it will impact and shape our life styles.

For example , Mobile networks had made real time connection or we can say communication real time.And internet with Social Media had taken that real time communication to another level.And +Augmented Reality  technology was used for advanced fighter jets and now with +Google Glass  it can eventually become public. More innovations and making it more available to common mass have become objective of tech giants.

And for that one can refer to the following +YouTube videos :

Future of search and Google's vision

Future is exciting only we need correct vision and judgement to know what correct for us and use it.

Simplicity and Human Touch: Future of Technology !!

I am avid e-book reader since last few years but once upon a time during rainy days I used sit in my room with my favorite novel and a cup of hot coffee with "samosa" and read it.

I feel e-book let me allow read whenever I am free time.And its mobility and availability through help of any smart device make it more preferable to me.

But I crave more human touch in it ....

 I miss the comfort and simplicity of a paperback book, its smell and the experience of laziness and coziness attached to it.

My idol  +Steve Jobs had described iPad as "...strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes ... And we really want to do it with a radio link in it so you don’t have to hook up to anything and you’re in communication with all of these larger databases and other computers"

But I am waiting for someone taking such user experience to next level.

Where is the next +Apple Inc. ???

It's my request to all the brilliant minds out there to come op with a technology which has a simple usage but also can me make me experience the human touch.

I know I am becoming greedy!! But what can I do I am a spoiled being of this Digital Age who is getting used to innovation of new technologies and their ever decreasing life cycle.

And I guess it’s take a brilliant moment of realization from an inventor's mind to work on already existing technologies and develop something brilliant.

Like fibre optics are existing since 19th century but it was only around 1970's the problem of attenuation (degrading of signal or connectivity over a distance) was given a thought.

 And we all know what it had led to --> The “Internet".

And its the simplicity of thought process and few -- accidentally lucky -- "eureka" moments that had given birth to few of the greatest invention that had changed the world.

For example : Discovery of microwave oven by an engineer  Percy Spencer while US company +Raytheon was carrying out wartime experiment of magnetron tubes used in radar defence.And the lucky incident was that a chocolate in his pocket was melting due to "microwave" and he implemented it into a box and what impact it had on our lifestyle!!

And such examples can go on and on ...

I am sure like lots of you out there I am also waiting for more such magic moment to happen!!!

Simple Understanding of Human Psychology:Is it the key to business success?

In my previous post I expressed my viewpoints and believes about creativity. 

Sometimes creativity is known as innovation or breakthrough technology or some cool scientific discovery.But how creativity or innovation become the survival of the fittest for businesses.

Take the case of  Victor Fernandes director of  +Natura Cosmeticos , he thinks that you can behold success by trying to innovate keeping in mind about the well being experiences. Ans similar was the thought of  +Steve Jobs , that you have to give people  experience which they have not witnessed before-- a need no one realized before.

It's all come down to small inventions, an attempt to make people's life better and make it more efficient.

Some key to creativity and innovation I read from a  +Forbes article talks about the following.

 Observing--> Its very important to know what is happening around you. The understanding of what people want or need.

Questioning --> It's the key for inquisitive minds and discovering the unknown an the wonderful !!

 Experimenting --> The mantra of success  lies with experimenting, may be it will lead to failure but its also leads to success. For reference -->  +Thomas Alva Edison 

Networking --> One of the most powerful marketing tactic to accelerate and sustain success

 

Associational Thinking --> Well this one deals with the capability of drawing connection among question, problem or ideas from diversified fields

Anybody can be creative:True or False??

"You are a creative person." -- How lovely is to hear something like this?

But we believe everyone cannot be creative.....Wrong!!!

According to me everyone can be creative. It’s a common notion that people with divergent thinking (out of the box thinkers) can only be creative. People with convergent thinking are not creative.

We all are different individuals with unique qualities then how can be our creativity or way of work can be similar?

We all have different styles of creativity or working. It’s up to us that we believe in ourselves whether we can be creative in our life. People with structured thought process can be creative also once they started believing in themselves.

 I mean you can be creative how uniquely you organize your closet or how a mother can pack regular tiff-in for her child just by packing it in a way that will excite the kid to eat it.

Don't we do such staffs, everyday?

It's a common myth that people from arts, music are creative but an engineer, doctor, or scientist --- Come on they certainly don't come under the pile of "Creative " people !!

 Check out the following +Pinterest  page.

http://www.pinterest.com/theaudicoguy/creative-inspiring-technology-ideas/      

          

 Still not convinced, then checkout out the work of a great scientist -- +Leonardo da Vinci 

 http://www.geniusstuff.com//blog/list/10-leonardo-da-vinci-inventions/

And to conclude I will end this post with my favorite +Steve Jobs  quote on creativity.

"Creativity is just connecting things.When you ask creative people how they did something, they feel a little guilty because they didn't really do it, the just saw something. It seemed obvious to them after a while" -- Steve Jobs

Live Life the Android Way !!!

In my first bog ever which I wrote 3 days ago  I mentioned that Steve Paul Jobs is my inspiration and today while reading tech news regarding  +Android  Apps I remembered one of his famous quotes --

“Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

And its so true.Let me tell you why?........Few years ago while I was pursuing my engineering in Computer Science I had to create a technical presentation with 2 of my friends. I was allotted with the task of choosing the topic for presentation by my group. While I was doing my secondary research on current technologies --- I came up with 2 topics a> +BlackBerry  and b> +Android  as we were asked to submit 2 topics from which our professor would choose one and on which we had to make the presentation.

Fortunately my friends liked the topic I chose and when we went to our Operating System professor he asked us to ahead with Blackberry (as it was a rage at that point of time and he thought that our class could connect to the topic easily) but with my friends support I managed to convince him maybe Android Operating system is not as popular and well known as Blackberry but it is a very cool and a new topic.Please let us go ahead with it and luckily he agreed, and we gave our presentation finally on Android .

And at present when  my engineering and MBA days are now over, Android don't need any  introduction .Its a common word for  +Smartphones  generation. (all thanks to  +Google ,  +Andy Rubin , +Rich Miner , +Nick Sears  and +Chris White --> people responsible for it)

In my dream I did not think of Android to become such a rage (which I sincerely wish I could claim otherwise) and a  +Linux  based operating system can be so cool .

I mean just have a look to this top 10 Apps of October 2013 http://www.androidheadlines.com/2013/10/featured-top-10-best-android-apps-october-2013.html

Its awesome and I think same is the word which come to mind of approximately over 70 % of world's mobile developer population when they think of Android.And , yes God Bless Open-source Community !!!

And once again -- All Hail to  +Steve Jobs  for  being himself and +Google  for making such a useful product a commodity for users.Innovators and innovation rocks...........

The Apple Way

My first blog ever and I am lost what should be the topic of my blog.I am new to corporate world with big shiny dreams in my eyes and first time felt the need to blog to share my view points and mainly to keep in touch with my passion-- Marketing.

Like most people of my age want to make a mark in the corporate world and especially in the field of Marketing.But honestly I am confused which brands to pursue. I mean there are so many brands with their wonderful stories of making mark in people's life and each is unique in its own way.

Maybe I would start with the brand Apple because it created  a revolution of its own and have changed the world.And then there is "Steve Jobs" the ultimate maverick and creative genius.So many words have been written about him and his ingeniousness, what more to write by some random  nobody like me!!!

I guess there is always something more to say about him.......because of his words his methods had created a hell lot of inspiration to me. I will always regret that I will never be able to meet him in my life. But anyway I will thank him for helping me finding my own dreams and I guess there are lot of people like me out there who also believe the same.

Few years ago I was totally clueless what to do with life (only with idea what I don't want to do which by the way mostly covers all the things my parents want me to do). I was pursuing engineering and I was so mediocre at it that I had a feeling I would never be hugely successful if I pursue it further.

And just one fine day I watched Steve Job's Stanford Convocation speech and it was mind-blowing.I decided to go for MBA in marketing (which I admit is a very conventional career choice of engineering + MBA in India) . Add thank god for that ... when I was pursuing my MBA  for the first time in life I felt, okay I am in the field I really wanted to be in. Because the course changed me as a person and specially my way of thinking and looking at life possibilities.

I wish I am more clever and talented with words so that I could have expressed properly how motivating and inspiring can be a 20 minutes video by a great leader of our time can to people like me.

And I wish I can always stay hungry and foolish as I promised myself after first watching the video.