Manufacture the brand as you like it!!!

What is inspiration? What is creativity? And what are all talks and suggestions about getting connected to people rather than only communicating?

And also those marketing jargons of integrating your business with long term business strategies.

All these and then it is followed up by marketing them wrapped up with branding strategies that comprises all the channels of reaching out to people, and nowadays for sure those channels will include the digital media and online space into it.

Is it just about necessity to be present at a place where your competitor is there or rather reaching to a place before competitor reached there?? Or is it more important to get inspired and be innovative enough to come up brand new product sub-categories which will automatically lead you to get place in the dynamic competitive market.

  

An organization which is coming up in my mind is  +Audi Deutschland , more than just a car it’s a lifestyle brand. And like so many other successful lifestyle brand Audi markets its usability rather than the product itself.

I mean how many organizations are there who can claim that they get inspired from an eye of an insect!!! And inspires enough to go ahead with it and invest substantial R&D to make it happen. Then communicate the message in a limited period of time of Digital age and space how they are converting the biological evolution of an insect aye and into usable mechanics through superior German engineering….and providing an experience for consumer never before.

(Refer to this link to see the awesomeness of Audi http://www.rethinkeverythingblog.com/marketing-smack-down-by-audi-for-2013-sb-storytelling-awesomeness/)

It’s all the tricks lies in the simplicity you can bring to consumers life and make it simple. Why not?

Just think of how related the thought process of a leading premium car manufacture and a Hardware Device company , known popularly as  +Appleinc  can be..

“That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.”

 Steve Jobs