I just went through one of those week
where you have to work insanely and some problems pop up and you just go ahead
and try to solve it even if does not come under your "so-called" job
description. I witnessed the first customer visit and it's exhausting and
exhilarating and definitely a learning experience.
I mean "customer is king" and
if possible make preparation to welcome "royals".
And whenever I was facing some
difficult task and there is no one to consult because your boss in some meeting
there are moments I had to make calls. I don't want to brag (but a little
bragging is okay right!!) but I did it well. And when I look back to assess I
could do it because I applied "Marketing Strategic Thinking" even
though I didn't consciously planned for it, but it happened anyway.
And it happened because I was thinking
about the long term relationship my company's customers have with our
organization and also the similarities between their core and basic values of
both them (though both are originated from 2 different continents and posses a
huge cultural diversities).
Strategic planning always make your job
easier and mix it with your drive, desire and competencies -- you have winning
combo.
Marketing or let me be precise by
saying branding mainly deals with 2 things among your customer -- "Brand
Stature"--esteem & knowledge-- & "Brand Equity"
And if it's correctly done, its not
that difficult to retain relationship with customers.
Well the "trick: is to do it
correctly but how??
There comes the game of 4P (7P for
service Marketing) and STP .
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