We humans some time really work in a very funny way.We all
at some point or other always struggle to find our place in this world . But
the same humans come up with theories based on figures and diligent research to
for correct "Product Placement" for numerous thousands of products
which keep coming up through out the world.And it works!! But does it always
require the theories we find out or discover need to be correct.
Take the story of +Micromax
Mobile an Indian brand which is currently had become the buzz of
market.
Its journey from a "perceived" Chinese Cheap
phone to a brand which can sign up +Hugh
Jackman as their rand ambassador.
Lots of industry analyst say it's not going to work out as
it going beyond the conventional marketing strategies
I agree strategies exists because it has lead to lots of
success stories but at the same time we know every success stories and it's
path is unique.And once it is successful we tend to relate those stories with
existing theories to justify it.
It's yet time to see weather +Micromax
Mobile will acive its coveted success with Canvas product line while
still catering to its mass market . But hats off to CMO Subhodip Pal and
Rahul Sharma for daring to dream and dream big for an Indian brand to fly high
in Global market.
(For more details of Micromax strategies refer :http://www.firstpost.com/tech/from-cheap-brand-to-hugh-jackman-the-unlikely-micromax-story-1200329.html)
Hugh Jackman: Juggling a dynamic and diversified life........
No comments:
Post a Comment