Mind and it's Maverick ways !!!

Sometimes I just wish I can mind reading capabilities like our +Twilight Saga hero Edward Cullen. I mean such abilities you are sure to bring revolution in market research . It will be any corporations dream to find a guy like that----save time and money and give consumers exactly what they want!!!

A marketing genius would have been our hunky hero from Twilight saga Edward Cullen--- A wishful thinking from my part I guess.

On a global level Enterprise Market and Consumer market exists and the decisions regarding Consumer Market is more prone to market research as the market contains huge number of prospective customers and obviously it important to know their view points and mindset about products you are about to launch.And for innovative product, well you can have feedback to make it more user friendly once it is launched since in those cases your customers first come across a new product and you can get their feedback .

Consumer Marketing requires more of "Creative" and "Commercial" acumen, understanding of customer so that you are able to create simple and compelling communications.

Enterprise product on the other hand deals with specific sets of audience, more of a B2B scenario where you mainly deal with "Target Audience Definition", "Value Propositions", "Market Requirements", "Product Messaging Documents", "Sales Tools", "Sales Training", "Marketing Programs","Budget","Marketing Plan". etc.....

But when you just look around you and see the the kind of new research techniques like neuro marketing and staff you just feel amazed and in awe  to know the amount of level an organization can go to know their consumers.

To give people what they want and more specifically making  the usage easier for them is the key

This link to this +HubSpot  blog tell you about the psychological concepts behind marketing  http://bit.ly/1h4Xilc

Then there is http://www.salesbrain.com/ which is world's first neuromarketing agency

The above video of +Patrick Renvoise explains you the scientific explanation behind marketer's success and consumers brain process behind buying