Marketing is Beautiful

The most beautiful thing about marketing is that it embraces all science, culture, logic, numbers, strategy, philosophy, creativity and what not.

People say marketing can be lots of noise and clutter of promises just to shell out your target customer’s money. And with advent of social media and their penetration to one’s personal place had increased this clutter.

But come on do all of us whatever we do or things happened around us are always significant. No !! never there is always unnecessary things happening around and a very insignificant portion of it is created by the irrelevant and not so successful marketing campaigns …big deal!!!

But when marketing is is packaged with innovation + imagination it does creates magic. And don’t a kid hidden in all of us like to believe in magic.

 +HBO – an leading entertainment channel brought innovations into business with IT infrastructure improvement.

To improve its business it went through virtualization and private cloud infrastructure changes in 2008. And by implementing virtulization it reduces 30 % power consumption footprint and 50 % less physical space while still growing its business. The server landscape an the infrastructure had witnessed 100 % and 460 % growth respectively. With all its technical Innovation and infrastructure improvements. HBO now comes up “Marketing” lines of “Content Everywhere” and “Shaping Trends”

 With adding to its product categories it had brought HBO GO, MAX GO, CW Digital Studio to name a few.

And the List of examples of imagination + marketing can be describes by “Group Buying” concept practical implementation by “  GroupOn” and “Living Social”