Being
"Agile" is the way to be. No matter if its technology, Project
management or be it marketing .
According to +Wikipedia " Agile
management or agile project management is an iterative and incremental method
of managing the design and build activities for engineering, information
technology, and new product or service development projects in a highly
flexible and interactive manner, for example agile software development. It
requires capable individuals from the relevant business, with supplier and
customer input. "
An d with advent +Smartphones , devices and digital media , Marketing is getting more fragmented than ever.
The ecosystem of the entire marketing is changing
and technology is one of the main reason behind its. Marketing signifies
evolution, continuous change bur today in the digital world, the pace of that
change is higher than ever.
And
technical specialist and a marketing specialist had to go hand in hand.
Only
marketing without innovation does not work and vice versa.
And
only innovation also does not make successful product. If it was the case, then
Xerox would have been the company to introduce different calligraphy and fonts
to the world not Apple.
Xerox
invented it, Apple first improvised it to personal computers and Microsoft made
it popular.
Today,
almost all the renowned brands are bringing in the Digital Marketing in their
Marketing Strategy. And to utilize it properly, only investing money is not the
case anymore investing wisely in content and technology to promote is useful
It’s
all about superior user interface nowadays and the lies in how to detect the
sweet spot for your consumers
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