It's good to be crazy !!

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do." - Steve Jobs

Above lines are immortalized by the "Think Different" Campaign. And, it's a line I read all the time whenever I am unsure about things. You should watch the video +Steve Jobs where he was introducing the "Think Different" campaign and his mastery in connecting to audience and at the same time communicating the brand "  +Appleinc ".

“Customers must recognize that you stand for something.” Howard Schultz, Starbucks

Starbucks had change gave a new experience to drinking coffee.There were thousands of coffee shops before it and more will come,  but what makes  +Starbucks Coffee what is it today. Schultz was struck by the romance of coffee and it used Arabica beans rather than commonly used Robusta beans.Like any organization it had faced tough times but they had always kept their souls intact. Passion for coffee. That mattered and how...it's for the world to see.

“A brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon.com

And  +Amazon  had make sure it will make all brands come to your room with leveraging technology and customer experience.It's a pioneer in the field of -commerce and provided such a good service that it automatically created entry barriers for competitors.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

+Albert Einstein  a scientific genius but his statement above can explain any innovation, marketing strategies and creative thinking.

I should end this blog with this video of "Think Different' campaign.