It's good to be crazy !!

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do." - Steve Jobs

Above lines are immortalized by the "Think Different" Campaign. And, it's a line I read all the time whenever I am unsure about things. You should watch the video +Steve Jobs where he was introducing the "Think Different" campaign and his mastery in connecting to audience and at the same time communicating the brand "  +Appleinc ".

“Customers must recognize that you stand for something.” Howard Schultz, Starbucks

Starbucks had change gave a new experience to drinking coffee.There were thousands of coffee shops before it and more will come,  but what makes  +Starbucks Coffee what is it today. Schultz was struck by the romance of coffee and it used Arabica beans rather than commonly used Robusta beans.Like any organization it had faced tough times but they had always kept their souls intact. Passion for coffee. That mattered and how...it's for the world to see.

“A brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon.com

And  +Amazon  had make sure it will make all brands come to your room with leveraging technology and customer experience.It's a pioneer in the field of -commerce and provided such a good service that it automatically created entry barriers for competitors.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

+Albert Einstein  a scientific genius but his statement above can explain any innovation, marketing strategies and creative thinking.

I should end this blog with this video of "Think Different' campaign.

Simple Understanding of Human Psychology:Is it the key to business success?

In my previous post I expressed my viewpoints and believes about creativity. 

Sometimes creativity is known as innovation or breakthrough technology or some cool scientific discovery.But how creativity or innovation become the survival of the fittest for businesses.

Take the case of  Victor Fernandes director of  +Natura Cosmeticos , he thinks that you can behold success by trying to innovate keeping in mind about the well being experiences. Ans similar was the thought of  +Steve Jobs , that you have to give people  experience which they have not witnessed before-- a need no one realized before.

It's all come down to small inventions, an attempt to make people's life better and make it more efficient.

Some key to creativity and innovation I read from a  +Forbes article talks about the following.

 Observing--> Its very important to know what is happening around you. The understanding of what people want or need.

Questioning --> It's the key for inquisitive minds and discovering the unknown an the wonderful !!

 Experimenting --> The mantra of success  lies with experimenting, may be it will lead to failure but its also leads to success. For reference -->  +Thomas Alva Edison 

Networking --> One of the most powerful marketing tactic to accelerate and sustain success

 

Associational Thinking --> Well this one deals with the capability of drawing connection among question, problem or ideas from diversified fields

Anybody can be creative:True or False??

"You are a creative person." -- How lovely is to hear something like this?

But we believe everyone cannot be creative.....Wrong!!!

According to me everyone can be creative. It’s a common notion that people with divergent thinking (out of the box thinkers) can only be creative. People with convergent thinking are not creative.

We all are different individuals with unique qualities then how can be our creativity or way of work can be similar?

We all have different styles of creativity or working. It’s up to us that we believe in ourselves whether we can be creative in our life. People with structured thought process can be creative also once they started believing in themselves.

 I mean you can be creative how uniquely you organize your closet or how a mother can pack regular tiff-in for her child just by packing it in a way that will excite the kid to eat it.

Don't we do such staffs, everyday?

It's a common myth that people from arts, music are creative but an engineer, doctor, or scientist --- Come on they certainly don't come under the pile of "Creative " people !!

 Check out the following +Pinterest  page.

http://www.pinterest.com/theaudicoguy/creative-inspiring-technology-ideas/      

          

 Still not convinced, then checkout out the work of a great scientist -- +Leonardo da Vinci 

 http://www.geniusstuff.com//blog/list/10-leonardo-da-vinci-inventions/

And to conclude I will end this post with my favorite +Steve Jobs  quote on creativity.

"Creativity is just connecting things.When you ask creative people how they did something, they feel a little guilty because they didn't really do it, the just saw something. It seemed obvious to them after a while" -- Steve Jobs