Change is vision or your vision should change !!!

What lies in future none of us know.What will change or how it will change............... but when you look back and think how much had changed and how you are different from before--It's amazing!!

Before +Bill Gates no one in "The silicon Valley" really thought about software, he was the first to really make us understand the meaning of a software company.

And the +Steve Jobs showed computers can be personal and it can be used in a way you like it, rather than being used only by people of Technical company.

And the core to every great innovation lies how you can just envision it..may be crazy it may sound today , but tomorrow it can  be possible.

I know I sound completely old , philosophical and boring but I feel nostalgic that how much technology had advanced in the last decade and more and more all the exclusive technology for multi billion companies and Government experiment becomes available to common people more it will impact and shape our life styles.

For example , Mobile networks had made real time connection or we can say communication real time.And internet with Social Media had taken that real time communication to another level.And +Augmented Reality  technology was used for advanced fighter jets and now with +Google Glass  it can eventually become public. More innovations and making it more available to common mass have become objective of tech giants.

And for that one can refer to the following +YouTube videos :

Future of search and Google's vision

Future is exciting only we need correct vision and judgement to know what correct for us and use it.

Marketing: The Google Way !!

Whenever I think of +Google the words that come to my mind are -- Smart, Futuristic, visionary, user friendly and dare devil.

I mean I will start with how we have been spoiled by Google. Need any information, go to a search engine name Google.The time when it was launched unlike it's peers it had kept it's search engine page simple and without any irrelevant distractions.

In online media customers are directly coming up for answers to you, only you don't have a representative to attain the customer but your search engine which should help customer to find easily what he or she is requiring and bingo!! You won the "0" moment of truth for your customer.

It had services like +Gmail , an email service with a a certain amount of free storage (and I dare say that its more than enough) and which is automatically sorting out your emails as Primary, Social and Promotions.

According to my understanding the reason behind success of Google remains in its understanding its customer need and providing it in a simple way and at the same time in due course of time make us realize that we need Google.And it had a collaborative approach , since it provides platform for other individuals or business to grow.

Google use pay-per-click methods for primary revenue generation for itself, so we are getting information or data we need, Google is getting money from advertisers and I am not spending a single penny.

For example: +YouTube  it had given opportunities to so many entrepreneurs to promote their work through it.If you are a huge or small organization you feel the need to have your presence felt via using Google as a platform to promote your business.

I mean this organization is really covering up almost all its bases. Think of its  +Android  the free OS platform which had revolutionize developers approach.Or, think of it's  +Nexus in its device ventures and while saying how can I forget +Google Glass .

Google Glass Project covers all the ultar-geek requirements--> starting from +Augmented Reality , Optical head-mounted Display (OHMD), +Wearable Technology - Augmented Reality , Wearable computer.

( For more details on Google Glass refer this site : http://www.informationweek.com/mobility/smart-phones/google-project-glass-gets-venture-fundin/240152769)


I mean think of any marketing strategies and you can relate Google is using majority of it in its products.

A major platform company trying its level best to com up with apps and technology which you can describe consumer friendly.

Than you Google for making our generation life easier.

A video which gives you all an overview how Google can make business successful :

Link:  https://www.youtube.com/watch?v=YkZLQ01qiak

Geeky Brands: shaping Lives !!

Feeling wonderful!! New job with new responsibilities and roles and faced the first real challenge today. Suddenly I was informed to give a presentation within 3 hours in a topic I know nothing of except the nomenclature in front of my super boss and super seniors team. And as a "starry-eyed" new member of corporate world I am to eager to impress my seniors and super boss with my sparkling diligent self.

But without any expertise and knowledge in  the concerned topic how to dazzle my corporate family members??

Well I blessed +Larry Page, +Sergey Brin ,+Larry Sanger, +Jimmy Wales , +Corry Jansen  and +Corry wagner , +Bill Gates  and +McKinsey & Company   reports with all my heart.

Without them how on earth I had survived and emerge successfully today ( and yes all my corporate family members were damn impressed by me).And coming back home I send a +LinkedIn  invitation to my super boss (which he accepted ).

All these events of today got me thinking these are not some +Louis Vuitton  bags or +GUCCI  watch which screams we are the brands to notice. But they are "The  Brands" we hardly can live without.

+Google , +Wikipedia ,Investopedia  and many others (open source free technologies) had made knowledge a commodity rather than a premium brand and at the same time had made our life luxurious with the ease of use and accessibility they are able to provide. Algorithms like Google Hummingbird are step towards future trends and lifestyle where voice search and generic queries (rather than content based queries) would be preferable by consumers.Because lets face it the future of smart technology is mobile.

Sharing is Caring

I have started blogging today only and within 2 hours I felt compelled to write another one, and this time I am blogging again for very selfish reason.

When I was a kid my mom use to say whenever you read about something try to write it down then you will remember it.

I read so many news about branding ,advertising, social media and share those links through my social media profiles such as LinkedIn, Facebook, Twitter, etc with amazing power of technology --> share buttons available nowadays within the article page itself but even after that I tend to forget some of those (Yes I am one of less fortunate person with cached memory system brain function !!).

So, if I am blogging why not also write about some of those news I come across everyday.

http://www.adweek.com/adfreak/submarine-surfaces-middle-italian-street-crazy-ad-stunt-152898

The above link is a publicity ad stunt of a submarine emerging created by Saatchi for an insurance company and giving its all its dramatic flair and attentions.

I wish such ads should also come up in India....I mean all these ad companies here  can at least put all those potholes in our metro cities roads to some creative use and be the cause of amusement for us pedestrians.

And talking about brands and social media this is a link for Google's hummingbird role in shaping up social media content marketing

http://socialmediatoday.com/steve-rayson/1796646/10-ways-googles-hummingbird-will-shape-future-seo-and-content-marketing

And the claims it is making can be true,and why not at the end of the day they are trying to utilize the screens of our devices which we use most and for longest period of time.

Because the future innovation of lies how we optimize the screens of various devices and in its way it will create more avenues of branding provided the organizations realize where to stop intruding in personal spaces.