Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Thursday, October 31, 2013

Marketing: The Google Way !!

Whenever I think of +Google the words that come to my mind are -- Smart, Futuristic, visionary, user friendly and dare devil.

I mean I will start with how we have been spoiled by Google. Need any information, go to a search engine name Google.The time when it was launched unlike it's peers it had kept it's search engine page simple and without any irrelevant distractions.

In online media customers are directly coming up for answers to you, only you don't have a representative to attain the customer but your search engine which should help customer to find easily what he or she is requiring and bingo!! You won the "0" moment of truth for your customer.

It had services like +Gmail , an email service with a a certain amount of free storage (and I dare say that its more than enough) and which is automatically sorting out your emails as Primary, Social and Promotions.

According to my understanding the reason behind success of Google remains in its understanding its customer need and providing it in a simple way and at the same time in due course of time make us realize that we need Google.And it had a collaborative approach , since it provides platform for other individuals or business to grow.

Google use pay-per-click methods for primary revenue generation for itself, so we are getting information or data we need, Google is getting money from advertisers and I am not spending a single penny.

For example: +YouTube  it had given opportunities to so many entrepreneurs to promote their work through it.If you are a huge or small organization you feel the need to have your presence felt via using Google as a platform to promote your business.

I mean this organization is really covering up almost all its bases. Think of its  +Android  the free OS platform which had revolutionize developers approach.Or, think of it's  +Nexus in its device ventures and while saying how can I forget +Google Glass .

Google Glass Project covers all the ultar-geek requirements--> starting from +Augmented Reality , Optical head-mounted Display (OHMD), +Wearable Technology - Augmented Reality , Wearable computer.

( For more details on Google Glass refer this site : http://www.informationweek.com/mobility/smart-phones/google-project-glass-gets-venture-fundin/240152769)


I mean think of any marketing strategies and you can relate Google is using majority of it in its products.

A major platform company trying its level best to com up with apps and technology which you can describe consumer friendly.

Than you Google for making our generation life easier.

A video which gives you all an overview how Google can make business successful :

Link:  https://www.youtube.com/watch?v=YkZLQ01qiak







Tuesday, October 8, 2013

Sharing is Caring


I have started blogging today only and within 2 hours I felt compelled to write another one, and this time I am blogging again for very selfish reason.

When I was a kid my mom use to say whenever you read about something try to write it down then you will remember it.

I read so many news about branding ,advertising, social media and share those links through my social media profiles such as LinkedIn, Facebook, Twitter, etc with amazing power of technology --> share buttons available nowadays within the article page itself but even after that I tend to forget some of those (Yes I am one of less fortunate person with cached memory system brain function !!).

So, if I am blogging why not also write about some of those news I come across everyday.

http://www.adweek.com/adfreak/submarine-surfaces-middle-italian-street-crazy-ad-stunt-152898

The above link is a publicity ad stunt of a submarine emerging created by Saatchi for an insurance company and giving its all its dramatic flair and attentions.

I wish such ads should also come up in India....I mean all these ad companies here  can at least put all those potholes in our metro cities roads to some creative use and be the cause of amusement for us pedestrians.


And talking about brands and social media this is a link for Google's hummingbird role in shaping up social media content marketing
http://socialmediatoday.com/steve-rayson/1796646/10-ways-googles-hummingbird-will-shape-future-seo-and-content-marketing

And the claims it is making can be true,and why not at the end of the day they are trying to utilize the screens of our devices which we use most and for longest period of time.


Because the future innovation of lies how we optimize the screens of various devices and in its way it will create more avenues of branding provided the organizations realize where to stop intruding in personal spaces.