Need analytic's to wear it !!!

Analytics , a powerful word in today's time and age or maybe going to be the most powerful word in near future.

And with the advent of +bigdata it has become all the more relevant in today's day and scenario. And or age is experiencing the rise of data savvy companies.

I mean you can imagine roughly 90 % of world's existing data in 2012 were created in past 2 years!!!

And with advent of more and more smart devices and digital media's continuous evolution data is not merely generated from conventional sources of accounting, finance and official government records, it had gone beyond that.And it will keep on growing.

And if you see around the way technology is evolving with ever changing lifestyle or we can rather say to change the lifestyle.

Just following through the recent events we can understand ...like +Under Armour has signed a deal worth $150 million with +MapMyFitness so that 20 millions of their registered user can track their fitness.

By referring to this link we can see the boom of wearable technologies in the market http://bit.ly/HVt3Ay

And all these developments is going to generate huge amount of data.

Also check out this  +YouTube  video  which talks about how tech giants like +Google and social media organizations like +Facebook Login  able to manage their data and how +Hadoop  worked as a game changer.......

Data and Design:Revolution of present and future !!

I made a presentation today in front of my team and all went well and two of my C level executives complemented my presentation by saying you have made look numbers interesting.I actually used +Infographics  for the presentation.

It make me think that I used significant data but also infographics to make it look interesting.So the question which came to my mind is, which impressed my peers the data or the way I presented the data??

Data and design are both complementary according to  me if you ask but sometimes each of them individually also make significant impact.

Take the best example in hand +Google  and  +Apple Inc. .Two tech giants of our time and both of them have revolutionized the tech-scenario of our time and age.

On surface both of them may look similar type of organizations but essentially they are polar opposite. With Apple relying on design and Google worshiping data as their individual building blocks respectively.

Any +Apple iFans  will vouch for its superior design .... Apple products are  synonymous to great design. Whereas Google's every products based on meticulous research of data and that is the differentiating factor for them to it's competitor.Data is truly king of them!

But its hard to tell which is more useful, you just have to come up with the correct mix.Or may be in future +Steve Wozniak (Refer source : http://mashable.com/2013/11/03/steve-wozniak-apple-should-work-with-google-samsung/)wishful thinking of Apple and Google coming together may create a big bang impact.I guess time will tell!!!

+Steve Jobs  and Apple employees expressing their viewpoints on design...

 +Larry Page's inspiring speech on how dare to take risk and data/information resulted in Google's success...

Change is vision or your vision should change !!!

What lies in future none of us know.What will change or how it will change............... but when you look back and think how much had changed and how you are different from before--It's amazing!!

Before +Bill Gates no one in "The silicon Valley" really thought about software, he was the first to really make us understand the meaning of a software company.

And the +Steve Jobs showed computers can be personal and it can be used in a way you like it, rather than being used only by people of Technical company.

And the core to every great innovation lies how you can just envision it..may be crazy it may sound today , but tomorrow it can  be possible.

I know I sound completely old , philosophical and boring but I feel nostalgic that how much technology had advanced in the last decade and more and more all the exclusive technology for multi billion companies and Government experiment becomes available to common people more it will impact and shape our life styles.

For example , Mobile networks had made real time connection or we can say communication real time.And internet with Social Media had taken that real time communication to another level.And +Augmented Reality  technology was used for advanced fighter jets and now with +Google Glass  it can eventually become public. More innovations and making it more available to common mass have become objective of tech giants.

And for that one can refer to the following +YouTube videos :

Future of search and Google's vision

Future is exciting only we need correct vision and judgement to know what correct for us and use it.

Marketing: The Google Way !!

Whenever I think of +Google the words that come to my mind are -- Smart, Futuristic, visionary, user friendly and dare devil.

I mean I will start with how we have been spoiled by Google. Need any information, go to a search engine name Google.The time when it was launched unlike it's peers it had kept it's search engine page simple and without any irrelevant distractions.

In online media customers are directly coming up for answers to you, only you don't have a representative to attain the customer but your search engine which should help customer to find easily what he or she is requiring and bingo!! You won the "0" moment of truth for your customer.

It had services like +Gmail , an email service with a a certain amount of free storage (and I dare say that its more than enough) and which is automatically sorting out your emails as Primary, Social and Promotions.

According to my understanding the reason behind success of Google remains in its understanding its customer need and providing it in a simple way and at the same time in due course of time make us realize that we need Google.And it had a collaborative approach , since it provides platform for other individuals or business to grow.

Google use pay-per-click methods for primary revenue generation for itself, so we are getting information or data we need, Google is getting money from advertisers and I am not spending a single penny.

For example: +YouTube  it had given opportunities to so many entrepreneurs to promote their work through it.If you are a huge or small organization you feel the need to have your presence felt via using Google as a platform to promote your business.

I mean this organization is really covering up almost all its bases. Think of its  +Android  the free OS platform which had revolutionize developers approach.Or, think of it's  +Nexus in its device ventures and while saying how can I forget +Google Glass .

Google Glass Project covers all the ultar-geek requirements--> starting from +Augmented Reality , Optical head-mounted Display (OHMD), +Wearable Technology - Augmented Reality , Wearable computer.

( For more details on Google Glass refer this site : http://www.informationweek.com/mobility/smart-phones/google-project-glass-gets-venture-fundin/240152769)


I mean think of any marketing strategies and you can relate Google is using majority of it in its products.

A major platform company trying its level best to com up with apps and technology which you can describe consumer friendly.

Than you Google for making our generation life easier.

A video which gives you all an overview how Google can make business successful :

Link:  https://www.youtube.com/watch?v=YkZLQ01qiak

Awesomeness of Digital Media !!!

As a part of my daily habit I was checking out digital media news and came across some cool articles , one of it says how +Google is trying to come up with uProxy Peer to Peer Internet Gateway which can solve the problem for people who cannot access it due political and legislative issues.

I mean if this project of Google is successfully launched it will be like personalized VPN-Virtualized  Private Network.But the important thing to notice will be how Google can monitor the security and chances of misuse of this setup.

And while going through some cool social media info graphics I came across two videos about the recent developments of social media and both of them gives the same message just take a look at it.

https://www.youtube.com/watch?v=Slb5x5fixk4

This one gives its message with help of Cool Video Info graphics.

                                          http://www.youtube.com/watch?v=dhdC6rKUioE

Marketers can Optimize the Quantum Way !!!

I always used to listen with awe whenever there were news related to +quamtum phisycs  and +quantum computer  as it  used to talk about the future of computers and how it can impact our lives in the process.

Once upon a time being a science and engineering student I used to read about the concepts of it but if anyone had asked me anything regarding the practical implementation of it in daily lives and day to day use of it--I would have faced a very difficult time explaining it to someone.

But guess what +Google  had come across a +YouTube  video which explains it in a very simple way.

Check out this link :

https://www.youtube.com/watch?feature=player_embedded&v=CMdHDHEuOUE

This video tells us how this can solve the queries of human origin and the existence of life in Universe.

But it also shows +Google  step towards future technology managing +bigdata with help of +NASA .

As a consumer of +Google+ Developers  creations it also shows how as search engine users life can be easier because of Quantum physics but in such a simple way that I envied those science kids who will able to answer and discuss +Physics  so easily in their upcoming science classes after watching this video.

The power of  computer processors and the innovative technologies involving it will dictate the terms of future marketers success marketing their products.But the success will go to the ones who will leverage the technology and simplify the usage of it to the end consumers.

In the day and age of  +DigitalMarketing ,  Content marketing and Marketing automation lets see who will be the next  +Apple.inc  for us-- consumers to take computing experience to a new level.

Live Life the Android Way !!!

In my first bog ever which I wrote 3 days ago  I mentioned that Steve Paul Jobs is my inspiration and today while reading tech news regarding  +Android  Apps I remembered one of his famous quotes --

“Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

And its so true.Let me tell you why?........Few years ago while I was pursuing my engineering in Computer Science I had to create a technical presentation with 2 of my friends. I was allotted with the task of choosing the topic for presentation by my group. While I was doing my secondary research on current technologies --- I came up with 2 topics a> +BlackBerry  and b> +Android  as we were asked to submit 2 topics from which our professor would choose one and on which we had to make the presentation.

Fortunately my friends liked the topic I chose and when we went to our Operating System professor he asked us to ahead with Blackberry (as it was a rage at that point of time and he thought that our class could connect to the topic easily) but with my friends support I managed to convince him maybe Android Operating system is not as popular and well known as Blackberry but it is a very cool and a new topic.Please let us go ahead with it and luckily he agreed, and we gave our presentation finally on Android .

And at present when  my engineering and MBA days are now over, Android don't need any  introduction .Its a common word for  +Smartphones  generation. (all thanks to  +Google ,  +Andy Rubin , +Rich Miner , +Nick Sears  and +Chris White --> people responsible for it)

In my dream I did not think of Android to become such a rage (which I sincerely wish I could claim otherwise) and a  +Linux  based operating system can be so cool .

I mean just have a look to this top 10 Apps of October 2013 http://www.androidheadlines.com/2013/10/featured-top-10-best-android-apps-october-2013.html

Its awesome and I think same is the word which come to mind of approximately over 70 % of world's mobile developer population when they think of Android.And , yes God Bless Open-source Community !!!

And once again -- All Hail to  +Steve Jobs  for  being himself and +Google  for making such a useful product a commodity for users.Innovators and innovation rocks...........

Geeky Brands: shaping Lives !!

Feeling wonderful!! New job with new responsibilities and roles and faced the first real challenge today. Suddenly I was informed to give a presentation within 3 hours in a topic I know nothing of except the nomenclature in front of my super boss and super seniors team. And as a "starry-eyed" new member of corporate world I am to eager to impress my seniors and super boss with my sparkling diligent self.

But without any expertise and knowledge in  the concerned topic how to dazzle my corporate family members??

Well I blessed +Larry Page, +Sergey Brin ,+Larry Sanger, +Jimmy Wales , +Corry Jansen  and +Corry wagner , +Bill Gates  and +McKinsey & Company   reports with all my heart.

Without them how on earth I had survived and emerge successfully today ( and yes all my corporate family members were damn impressed by me).And coming back home I send a +LinkedIn  invitation to my super boss (which he accepted ).

All these events of today got me thinking these are not some +Louis Vuitton  bags or +GUCCI  watch which screams we are the brands to notice. But they are "The  Brands" we hardly can live without.

+Google , +Wikipedia ,Investopedia  and many others (open source free technologies) had made knowledge a commodity rather than a premium brand and at the same time had made our life luxurious with the ease of use and accessibility they are able to provide. Algorithms like Google Hummingbird are step towards future trends and lifestyle where voice search and generic queries (rather than content based queries) would be preferable by consumers.Because lets face it the future of smart technology is mobile.

Sharing is Caring

I have started blogging today only and within 2 hours I felt compelled to write another one, and this time I am blogging again for very selfish reason.

When I was a kid my mom use to say whenever you read about something try to write it down then you will remember it.

I read so many news about branding ,advertising, social media and share those links through my social media profiles such as LinkedIn, Facebook, Twitter, etc with amazing power of technology --> share buttons available nowadays within the article page itself but even after that I tend to forget some of those (Yes I am one of less fortunate person with cached memory system brain function !!).

So, if I am blogging why not also write about some of those news I come across everyday.

http://www.adweek.com/adfreak/submarine-surfaces-middle-italian-street-crazy-ad-stunt-152898

The above link is a publicity ad stunt of a submarine emerging created by Saatchi for an insurance company and giving its all its dramatic flair and attentions.

I wish such ads should also come up in India....I mean all these ad companies here  can at least put all those potholes in our metro cities roads to some creative use and be the cause of amusement for us pedestrians.

And talking about brands and social media this is a link for Google's hummingbird role in shaping up social media content marketing

http://socialmediatoday.com/steve-rayson/1796646/10-ways-googles-hummingbird-will-shape-future-seo-and-content-marketing

And the claims it is making can be true,and why not at the end of the day they are trying to utilize the screens of our devices which we use most and for longest period of time.

Because the future innovation of lies how we optimize the screens of various devices and in its way it will create more avenues of branding provided the organizations realize where to stop intruding in personal spaces.