Is it possible for Technology and Brands to replace currency !!

Trust: a small word which plays a significant role in our life. And somehow most of our issues in life can get solved if we can start trusting things and have a guarantee that it won't be broken.

+Edelman is coming up with research results which indicates about trust we have on government bodies, media, NGOs and businesses.

And its quiet relevant because the reason behind any brand's success is how much trust their consumers have on them and all the advertising, marketing and digital touch points are created to retain , create and increase those trust factor.

Let take an example:  +Amazon.Com the.Best  gives points to buy things from Amazon, like gifts, mp3, books, etc. It's the trust you have on its business model which is letting you to buy real things on basis of Amazon points you have.The points you are using to buy products are a kind of currency given to you by the business and which you are investing within the business in exchange of goods. No Governments or Central banks are monitoring it.

So  a wishful thinking of a person in this unstable economic condition of our present world that-- can technology with help of business and its trustworthy brands can overcome issues which  banks and governments worldwide are trying desperately to solve.

Can trustworthy  technology really takeover!! Another name which is coming to my mind when discussing currency and technology is  +Bitcoin . Its a peer to peer digital currency since 2008 started by pseudonymous developer  Satoshi Nakamoto.

(For further info, check this link: http://en.wikipedia.org/wiki/Bitcoin)

We have seen in n number of sci-fi Hollywood films repercussions of technology taking over human. But if the brainy peoples out there can keep those details in mind and have firewalls and encryption  (  referencing Terminator movies) to prevent them and really let technology to becomes mankind's friend, it will be wonderful .

So I am wishing brands, businesses and technology best of luck!!

Awesomeness of Digital Media !!!

As a part of my daily habit I was checking out digital media news and came across some cool articles , one of it says how +Google is trying to come up with uProxy Peer to Peer Internet Gateway which can solve the problem for people who cannot access it due political and legislative issues.

I mean if this project of Google is successfully launched it will be like personalized VPN-Virtualized  Private Network.But the important thing to notice will be how Google can monitor the security and chances of misuse of this setup.

And while going through some cool social media info graphics I came across two videos about the recent developments of social media and both of them gives the same message just take a look at it.

https://www.youtube.com/watch?v=Slb5x5fixk4

This one gives its message with help of Cool Video Info graphics.

                                          http://www.youtube.com/watch?v=dhdC6rKUioE

Different facets of Social Media !!

In each of our lives we have different roles to play.

Our family roles and responsibilities. Professional achievements and identity , social persona , so on and so forth.

and if we believe our life is an extension of our persona then Social Media today in digital world had certainly able to achieve it.even though there i s a possibility that our Social Media profile  not necessarily reflect our true selves but it certainly let us portray ourselves as the way we want to be perceived.

And the funny thing is that whatever we do we cannot totally control what the other person will eventually think of us.

+Facebook Login  had popularize the trend of ones presence in social media but now there are several social media platforms which actually reflects the diversity of Social Media and our online identities we try to create with each one of them.

Twitter had started as a micro blogging site to share braking news, updates and one's viewpoints on current events.

+Tumblr  another micro blogging platform for multimedia and +Instagram a platform to share visuals and the best part is that anyone and everyone can be a part of it. You don't have to be an expert.

And the end of the we all human beings search for our identity and digital media is providing each of us the opportunity to do it. Its up to us how we use it and for what cause. as long as we don't superimpose our real identity with the virtyal one.

Social Media a power to recon !!!

The social media world is continuously buzzing with new innovations and branding strategies to make themselves more sort after among their consumers --eyeing the future market trends--to gain popular social footing.

Facebook had confirmed its acquisition with +Onavo .And it has done so keeping in mind the  +Smartphones  market and ever developing mobile app market.

Twitter on the other hand had created quite a buzz this week with its new policies regarding its Direct Message feature.

(For more details refer : http://mashable.com/2013/10/16/twitter-marketing-dm/)

Its motto is to make Twitter more accessible for business and communication process. Well we have to wait and watch its impact.Well there was lot of buzz created not a long time ago about Face book’s ad policies and privacy policies of its users and now it seems people are quickly getting adapted to it.

I guess +Charles Darwin  theory of evolution is taken very seriously by our generation --and quite correctly so-- to survive in the ever changing digital and technical world around us.

Change and evolution is the key to sustain.

Talking about sustaining in the highly competitive market scenario you don't have to always innovate new things, sometimes you can create your own success stories by using the existing technologies and resources wisely.

For example, checkout +NowThis News .It has used +Instagram  features to its advantage.

Creating traffic to your business is the key , it depends on you how do the Segmenting, Targeting and Positioning.

Well, so evolve Digitally and Socially while keeping the your Brand values intact.

Marketers can Optimize the Quantum Way !!!

I always used to listen with awe whenever there were news related to +quamtum phisycs  and +quantum computer  as it  used to talk about the future of computers and how it can impact our lives in the process.

Once upon a time being a science and engineering student I used to read about the concepts of it but if anyone had asked me anything regarding the practical implementation of it in daily lives and day to day use of it--I would have faced a very difficult time explaining it to someone.

But guess what +Google  had come across a +YouTube  video which explains it in a very simple way.

Check out this link :

https://www.youtube.com/watch?feature=player_embedded&v=CMdHDHEuOUE

This video tells us how this can solve the queries of human origin and the existence of life in Universe.

But it also shows +Google  step towards future technology managing +bigdata with help of +NASA .

As a consumer of +Google+ Developers  creations it also shows how as search engine users life can be easier because of Quantum physics but in such a simple way that I envied those science kids who will able to answer and discuss +Physics  so easily in their upcoming science classes after watching this video.

The power of  computer processors and the innovative technologies involving it will dictate the terms of future marketers success marketing their products.But the success will go to the ones who will leverage the technology and simplify the usage of it to the end consumers.

In the day and age of  +DigitalMarketing ,  Content marketing and Marketing automation lets see who will be the next  +Apple.inc  for us-- consumers to take computing experience to a new level.

Segmenting Targeting Positioning the Digital Way !!!

A Bengali always searches for a taste of Bengal during Durga Puja if he or she is unfortunate to stay away from Kolkata during Puja and obviously I am one of them for past 3 years. I like so many other Bengalis living outside Kolkata look for a Bengali Puja Association and visit there. (And yes we Bengalis always manage to create a cultural community in whichever part of the world we go).

And there we find the foods and other commodities very much going with the theme of festivities and we sometimes pay for overly priced goods very happily. I guess all the festive time, irrespective of any culture and religion is the best examples to observe segmenting targeting and positioning of products.

It’s  all about when a consumer want something provide it with the way he/she likes it and it will automatically create the correct touch points for marketers.

The coming time will be vastly impacted by +DigitalMarketing as it is redefining the product placement or rather the ubiquitous presence of products. The power is shifting towards consumers and the demand of "Personalization" and "Simplification" of acquiring products.

+Amazon.com , +eBay , +PayPal  had shown us the way and it will only get better few years ago for us -- consumers.

Few years ago +Android  was a unknown name but it had redefined the apps usage for +Smartphones generation.

Soon terms like +Augmented Reality , +SmartShopping  cart, and the likes of mobile loyalty apps such as +Ibotta ,  +JifitiGifts  and +shopkick  concept will be very common.

Life is certainly getting easier for consumers if you can handle the amount of alternatives you can get nowadays and harder for marketers to keep up the pace of rapidly changing technology.

Technology is changing and it is changing digitally fast !!

As any other normal day I logged into my +Facebook Login  page and first thing that came to my mind is...Haah I am one of those 699 million people who are daily active on Facebook users among the the humble Facebook population of 1.26 billion.

And with estimated 937 million +Smartphones to be shipped in 2013 , how many more will have increment Facebook and the other Social media giants will witness.

For example our Social media professional networking site +LinkedIn  have 238 million users and more or less 27 % of them visit by mobile. 

While thanking Tech Gods for innovation of mobile devices  I was trying to place a simple wall clock after changing its battery.I had a wishful thinking , I wish I have portable smart Touchscreen surface which I can attach to wall or a window whenever I feel like. I mean how cool will it be to have a folding all-in-one integrated smart touchscreen surface which you can put on any surface !!!

And if it happens the way businesses can monetize is incredibly mind boggling. 

 Digital world and the rules of business is ever changing but as the time is going by its is becoming faster and the companies have to keep their pace with it. If it is not the case then why 40 % of the companies which were at the top of +Fortune Magazine  500 in 200 were no longer there in 2010.

So brands out their had to increase their efforts because it is highly likely in coming times for brands to get replaced. Before we used to have devices we keep in one place, now its mobile and its very fast moving towards wearables and maybe in near future towards drivables, flyables or scannables!!!