Trust: a small word which plays a significant role in our
life. And somehow most of our issues in life can get solved if we can start
trusting things and have a guarantee that it won't be broken.
+Edelman is coming up with research results which
indicates about trust we have on government bodies, media, NGOs and businesses.
And its quiet relevant because the reason behind any
brand's success is how much trust their consumers have on them and all the
advertising, marketing and digital touch points are created to retain , create
and increase those trust factor.
Let take an example: +Amazon.Com
the.Best gives points to buy things from Amazon, like gifts,
mp3, books, etc. It's the trust you have on its business model which is letting
you to buy real things on basis of Amazon points you have.The points you are
using to buy products are a kind of currency given to you by the business and
which you are investing within the business in exchange of goods. No
Governments or Central banks are monitoring it.
So a wishful thinking of a person in this unstable
economic condition of our present world that-- can technology with help of
business and its trustworthy brands can overcome issues which banks and
governments worldwide are trying desperately to solve.
Can trustworthy technology really takeover!! Another
name which is coming to my mind when discussing currency and technology is
+Bitcoin .
Its a peer to peer digital currency since 2008 started by pseudonymous
developer Satoshi Nakamoto.
(For further info, check this link: http://en.wikipedia.org/wiki/Bitcoin)
We have seen in n number of sci-fi Hollywood films
repercussions of technology taking over human. But if the brainy peoples out
there can keep those details in mind and have firewalls and encryption (
referencing Terminator movies) to prevent them and really let
technology to becomes mankind's friend, it will be wonderful .
So I am wishing brands, businesses and technology best of
luck!!
No comments:
Post a Comment