A Bengali always searches for a taste of Bengal during
Durga Puja if he or she is unfortunate to stay away from Kolkata during Puja
and obviously I am one of them for past 3 years. I like so many other Bengalis
living outside Kolkata look for a Bengali Puja Association and visit there.
(And yes we Bengalis always manage to create a cultural community in whichever
part of the world we go).
And there we find the foods and other commodities very much
going with the theme of festivities and we sometimes pay for overly priced
goods very happily. I guess all the festive time, irrespective of any culture
and religion is the best examples to observe segmenting targeting and positioning
of products.
It’s all about when
a consumer want something provide it with the way he/she likes it and it will
automatically create the correct touch points for marketers.
The coming time will be vastly impacted by +DigitalMarketing as it is
redefining the product placement or rather the ubiquitous presence of products.
The power is shifting towards consumers and the demand of
"Personalization" and "Simplification" of acquiring
products.
+Amazon.com , +eBay , +PayPal had
shown us the way and it will only get better few years ago for us -- consumers.
Few years ago +Android was a unknown name but
it had redefined the apps usage for +Smartphones generation.
Soon terms like +Augmented Reality , +SmartShopping
cart, and the likes of mobile loyalty apps such as +Ibotta ,
+JifitiGifts and +shopkick
concept will be very common.
Life is certainly getting easier for consumers if you can
handle the amount of alternatives you can get nowadays and harder for marketers
to keep up the pace of rapidly changing technology.
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