Connected or Elusiveness of Connectivity !!

It's so easy to stay connected and internet has provided us with the blessing of staying connected. But as a side effect our attention span is lacking than ever.

For sure majority of us have hundreds and thousands (few people)  of friends in our Facebook account or  that matter various social media, but do all of them are our friends in real sense. No!!

Similarly, just visibility is not an option anymore and its true both for individual brand building of a person in online media and for organizations.

You are just another entity in the vast ocean of data and information.

The question comes to play---why will anyone look at you? And what's new in you?

And to stand out in crowd you have to get platform to prove yourself but what if that platform never comes to you??

Answer might come be Creative, Innovative, or so good it becomes hard to ignore.....

Wish there are magic wands and spells to fulfillt  such wishes!

I am trying to apply 4P's and STP into various aspect of life because hey I do believe whatever may be the medium or reason you can apply marketing to solve problems in your life  and business. 

I am in my way trying to make myself better in it with each day and hope all the people out there can also achieve it and make it perfect.

And at the mean have a look at the video of  Philip Kotler.....

Social Media a power to recon !!!

The social media world is continuously buzzing with new innovations and branding strategies to make themselves more sort after among their consumers --eyeing the future market trends--to gain popular social footing.

Facebook had confirmed its acquisition with +Onavo .And it has done so keeping in mind the  +Smartphones  market and ever developing mobile app market.

Twitter on the other hand had created quite a buzz this week with its new policies regarding its Direct Message feature.

(For more details refer : http://mashable.com/2013/10/16/twitter-marketing-dm/)

Its motto is to make Twitter more accessible for business and communication process. Well we have to wait and watch its impact.Well there was lot of buzz created not a long time ago about Face book’s ad policies and privacy policies of its users and now it seems people are quickly getting adapted to it.

I guess +Charles Darwin  theory of evolution is taken very seriously by our generation --and quite correctly so-- to survive in the ever changing digital and technical world around us.

Change and evolution is the key to sustain.

Talking about sustaining in the highly competitive market scenario you don't have to always innovate new things, sometimes you can create your own success stories by using the existing technologies and resources wisely.

For example, checkout +NowThis News .It has used +Instagram  features to its advantage.

Creating traffic to your business is the key , it depends on you how do the Segmenting, Targeting and Positioning.

Well, so evolve Digitally and Socially while keeping the your Brand values intact.

Segmenting Targeting Positioning the Digital Way !!!

A Bengali always searches for a taste of Bengal during Durga Puja if he or she is unfortunate to stay away from Kolkata during Puja and obviously I am one of them for past 3 years. I like so many other Bengalis living outside Kolkata look for a Bengali Puja Association and visit there. (And yes we Bengalis always manage to create a cultural community in whichever part of the world we go).

And there we find the foods and other commodities very much going with the theme of festivities and we sometimes pay for overly priced goods very happily. I guess all the festive time, irrespective of any culture and religion is the best examples to observe segmenting targeting and positioning of products.

It’s  all about when a consumer want something provide it with the way he/she likes it and it will automatically create the correct touch points for marketers.

The coming time will be vastly impacted by +DigitalMarketing as it is redefining the product placement or rather the ubiquitous presence of products. The power is shifting towards consumers and the demand of "Personalization" and "Simplification" of acquiring products.

+Amazon.com , +eBay , +PayPal  had shown us the way and it will only get better few years ago for us -- consumers.

Few years ago +Android  was a unknown name but it had redefined the apps usage for +Smartphones generation.

Soon terms like +Augmented Reality , +SmartShopping  cart, and the likes of mobile loyalty apps such as +Ibotta ,  +JifitiGifts  and +shopkick  concept will be very common.

Life is certainly getting easier for consumers if you can handle the amount of alternatives you can get nowadays and harder for marketers to keep up the pace of rapidly changing technology.