Innovation in mobility sure will define future of our smart devices

India is in peak of its festive season and festivities are so infectious that even in tough economic times could not stop us in splurging money ..........and definitely it do some good to the economy.

And we get to see marketers in all their glory with their best  +advertisement of brands  coming up with new ideas to sell their products.

Being a marketing student I know about the sale techniques and all ......but still it does not help me to control myself from shopping spree.But being a wise shopper I tried to find out the wholesale dealers shops in city markets to get things in best possible price.

So today while trying to reach my destination of joy--- while trying to navigate the city traffic --- my Smart phone started acting not so smart by showing me battery-zapped smug face of it !!!

At that point I was thinking of an article I read on +Kickstarter  page about +Smartphones  charger without any need of out .

(Check this out in the following link: http://mashable.com/2013/10/10/flamestower/)

But I was lucky enough to get into a bag shop where the owner let me charge my phone so that I can +WhatsApp  pictures of bags to my mom to help me choose a bag of her choice.

And while talking about the smart devices and the ease of use I cannot help but share an article I read in   +DisneyResearchHub  about Tactile Rendering of 3D Features on Touch Surfaces.

I personally feel it will be really cool to have it.

Check the following link:

http://www.disneyresearch.com/project/3d-touch-surfaces/

I think lots of people out their faced similar situations and also have the same wishful thinking as mine to have a solution. So all the technical geniuses out there make it happen as soon as possible.

Geeky Brands: shaping Lives !!

Feeling wonderful!! New job with new responsibilities and roles and faced the first real challenge today. Suddenly I was informed to give a presentation within 3 hours in a topic I know nothing of except the nomenclature in front of my super boss and super seniors team. And as a "starry-eyed" new member of corporate world I am to eager to impress my seniors and super boss with my sparkling diligent self.

But without any expertise and knowledge in  the concerned topic how to dazzle my corporate family members??

Well I blessed +Larry Page, +Sergey Brin ,+Larry Sanger, +Jimmy Wales , +Corry Jansen  and +Corry wagner , +Bill Gates  and +McKinsey & Company   reports with all my heart.

Without them how on earth I had survived and emerge successfully today ( and yes all my corporate family members were damn impressed by me).And coming back home I send a +LinkedIn  invitation to my super boss (which he accepted ).

All these events of today got me thinking these are not some +Louis Vuitton  bags or +GUCCI  watch which screams we are the brands to notice. But they are "The  Brands" we hardly can live without.

+Google , +Wikipedia ,Investopedia  and many others (open source free technologies) had made knowledge a commodity rather than a premium brand and at the same time had made our life luxurious with the ease of use and accessibility they are able to provide. Algorithms like Google Hummingbird are step towards future trends and lifestyle where voice search and generic queries (rather than content based queries) would be preferable by consumers.Because lets face it the future of smart technology is mobile.

Sharing is Caring

I have started blogging today only and within 2 hours I felt compelled to write another one, and this time I am blogging again for very selfish reason.

When I was a kid my mom use to say whenever you read about something try to write it down then you will remember it.

I read so many news about branding ,advertising, social media and share those links through my social media profiles such as LinkedIn, Facebook, Twitter, etc with amazing power of technology --> share buttons available nowadays within the article page itself but even after that I tend to forget some of those (Yes I am one of less fortunate person with cached memory system brain function !!).

So, if I am blogging why not also write about some of those news I come across everyday.

http://www.adweek.com/adfreak/submarine-surfaces-middle-italian-street-crazy-ad-stunt-152898

The above link is a publicity ad stunt of a submarine emerging created by Saatchi for an insurance company and giving its all its dramatic flair and attentions.

I wish such ads should also come up in India....I mean all these ad companies here  can at least put all those potholes in our metro cities roads to some creative use and be the cause of amusement for us pedestrians.

And talking about brands and social media this is a link for Google's hummingbird role in shaping up social media content marketing

http://socialmediatoday.com/steve-rayson/1796646/10-ways-googles-hummingbird-will-shape-future-seo-and-content-marketing

And the claims it is making can be true,and why not at the end of the day they are trying to utilize the screens of our devices which we use most and for longest period of time.

Because the future innovation of lies how we optimize the screens of various devices and in its way it will create more avenues of branding provided the organizations realize where to stop intruding in personal spaces.