Marketing and Technology: Complementing each other

Being "Agile" is the way to be. No matter if its technology, Project management or be it marketing .

 According to  +Wikipedia  " Agile management or agile project management is an iterative and incremental method of managing the design and build activities for engineering, information technology, and new product or service development projects in a highly flexible and interactive manner, for example agile software development. It requires capable individuals from the relevant business, with supplier and customer input. "

An d with advent +Smartphones , devices and digital media , Marketing is getting more fragmented than ever.

The ecosystem of the entire marketing is changing and technology is one of the main reason behind its. Marketing signifies evolution, continuous change bur today in the digital world, the pace of that change is higher than ever.

And technical specialist and a marketing specialist had to go hand in hand.

Only marketing without innovation does not work and vice versa.

And only innovation also does not make successful product. If it was the case, then Xerox would have been the company to introduce different calligraphy and fonts to the world not Apple.

Xerox invented it, Apple first improvised it to personal computers and Microsoft made it popular.

Today, almost all the renowned brands are bringing in the Digital Marketing in their Marketing Strategy. And to utilize it properly, only investing money is not the case anymore investing wisely in content and technology to promote is useful

It’s all about superior user interface nowadays and the lies in how to detect the sweet spot for your consumers 

It's good to be crazy !!

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do." - Steve Jobs

Above lines are immortalized by the "Think Different" Campaign. And, it's a line I read all the time whenever I am unsure about things. You should watch the video +Steve Jobs where he was introducing the "Think Different" campaign and his mastery in connecting to audience and at the same time communicating the brand "  +Appleinc ".

“Customers must recognize that you stand for something.” Howard Schultz, Starbucks

Starbucks had change gave a new experience to drinking coffee.There were thousands of coffee shops before it and more will come,  but what makes  +Starbucks Coffee what is it today. Schultz was struck by the romance of coffee and it used Arabica beans rather than commonly used Robusta beans.Like any organization it had faced tough times but they had always kept their souls intact. Passion for coffee. That mattered and how...it's for the world to see.

“A brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon.com

And  +Amazon  had make sure it will make all brands come to your room with leveraging technology and customer experience.It's a pioneer in the field of -commerce and provided such a good service that it automatically created entry barriers for competitors.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

+Albert Einstein  a scientific genius but his statement above can explain any innovation, marketing strategies and creative thinking.

I should end this blog with this video of "Think Different' campaign.

Marketing is Beautiful

The most beautiful thing about marketing is that it embraces all science, culture, logic, numbers, strategy, philosophy, creativity and what not.

People say marketing can be lots of noise and clutter of promises just to shell out your target customer’s money. And with advent of social media and their penetration to one’s personal place had increased this clutter.

But come on do all of us whatever we do or things happened around us are always significant. No !! never there is always unnecessary things happening around and a very insignificant portion of it is created by the irrelevant and not so successful marketing campaigns …big deal!!!

But when marketing is is packaged with innovation + imagination it does creates magic. And don’t a kid hidden in all of us like to believe in magic.

 +HBO – an leading entertainment channel brought innovations into business with IT infrastructure improvement.

To improve its business it went through virtualization and private cloud infrastructure changes in 2008. And by implementing virtulization it reduces 30 % power consumption footprint and 50 % less physical space while still growing its business. The server landscape an the infrastructure had witnessed 100 % and 460 % growth respectively. With all its technical Innovation and infrastructure improvements. HBO now comes up “Marketing” lines of “Content Everywhere” and “Shaping Trends”

 With adding to its product categories it had brought HBO GO, MAX GO, CW Digital Studio to name a few.

And the List of examples of imagination + marketing can be describes by “Group Buying” concept practical implementation by “  GroupOn” and “Living Social”